Campaign details
Brand: Whittaker's New ZealandBrand owner: J.H. Whittaker's & SonsLead agencies: MBM, The Breakout RoomContributing agency: AKQAMarket: New ZealandSector: ConfectioneryMedia channels: Email marketing, Other & ambient media, Product sampling, Social mediaBudget: Up to 500k
Executive summary
Nobody could deny that Whittaker's was a Kiwi favourite for chocolate lovers. That said, limited-edition treats within their own stable were at risk of being overlooked in favour of the old classics that Kiwis knew and loved. Market saturation fuelled the fire, and limited-edition products were losing their...