Campaign details
Brand: NHS EnglandBrand owner: HM GovernmentLead agencies: MullenLowe London, Mediahub UKContributing agencies: MGOMD, Freuds, 23RedMarket: United KingdomSector: Military & emergency servicesMedia channels: Email marketing, Livestreaming, Online display, Online video, Radio & audio, Search marketing, Social media, Television, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
This is the story of how the UK's National Health Service (NHS), the world's biggest free-at-the-point-of-care healthcare system, used an integrated channel approach to successfully relaunch its biggest ever recruitment...