Campaign details
Brand: Nivea MenBrand owner: Beiersdorf AGLead agency: Wavermaker RussiaContributing agencies: Winstrike Agency, DonationAlerts, WhyNotMarket: Russian FederationSector: Shaving products, Toiletries & cosmetics (general)Media channels: LivestreamingBudget: Up to 500k
Executive summary
Gamers were 'mission impossible' for most advertisers craving to catch their attention. To have Nivea Men accepted by the gaming community, we reconsidered the brand's traditional communication style, and instead made it bold and appealing to gamers. To do this, we created the Ultra Skill – a symbol of high-level gaming performance. We used...