Campaign details
Brand: L'Oréal Brand owner: L'Oréal Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Toiletries & cosmetics (general) Media channels: Print - general, Unspecified, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Public relations, Websites & microsites, Online display, Television & Connected TV Budget: 1 - 3 million
Executive summary
L’Oréal Paris wanted to answer the number #1 issue that plagues Indian women today: street harassment. It is a pervasive issue that takes a devastating toll on a woman’s self-worth....