Campaign details
Brand: Cadbury 5 star Brand owner: Mondelēz International Entrant company: MondelēzIdea creation: Ogilvy MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Websites & microsites, Merchandise & free gifts, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Events & experiential, Packaging & design, Mobile & apps, Social mediaBudget: 1 - 3 million
Executive summary
5 Star trendjacking leads 250K Gen Zs to collectively experience 4.4m minutes of doing nothing.'
The predicted sweet end of the 2021 fiscal year was turning sour for the legacy chocolate brand Cadbury 5...