UNHCR: The climate emergency is a humanitarian emergency

The United Nations High Commissioner for Refugees (UNHCR) launched a live marathon on YouTube to raise funds in support of climate refugees and raise awareness among Gen Z and millennials about the connection between climate change and humanitarian crises.

At the root of humanitarian crises and forced migrations, there is increasingly the climate crisis with its extreme events: floods, droughts, famines.

As of today, there are over 114 million refugees and displaced people worldwide: more than double compared to just 10 years ago.

Issue

UNHCR the United Nations High Commissioner for Refugees, is increasingly called upon to intervene in contexts where the consequences of extreme climatic events impact the already precarious lives of millions of people fleeing conflicts and violence.

In this scenario, there is a growing need for funding and awareness regarding the consequences...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands