TECOM Group and Emirates Red Crescent: The good store

In partnership with Emirates Red Crescent, TECOM Group (TG), a property company, created an immersive shopping experience to build and activate the TG community, encouraging them to shop for those in need.

Overview

Welcome to The Good Store, where goodness is always in stock. Powered by TECOM Group (TG) with Hill+Knowlton Strategies, and in partnership with Emirates Red Crescent, The Good Store was an immersive and innovative shopping experience. Taking over grocery stores, installing pop-up shops and even a roaming shopping cart, Good Stores opened in various forms across 12 Dubai communities to unite TG's 105,000+ strong community as a force for good during Ramadan, reaching 8.9m people and raising over 100,000 AED for those in need.

Identifying The Issue

TECOM Group (TG), the creator of vibrant business communities across Dubai,...

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