Pernod Ricard: #IgualesyÚnicas

Pernod Ricard, a wine and spirits brand, launched its #IgualesyÚnicas campaign to celebrate the female talent that is part of Pernod Ricard España on International Women's Day.

Pernod Ricard Takes The Streets On International Women's Day

What if the stars of a unique campaign to promote equality and showcase the talent at Pernod Ricard Spain were the company's own female employees?

This was the idea behind #IgualesyÚnicas, Pernod Ricard España's first corporate campaign for International Women's Day. It put a face and a voice to the company's female talent through a unique collection of testimonials and portraits to celebrate each and every woman who makes up Pernod Ricard España.

The campaign was strategically placedin the central areas of Madrid, including Salamanca,...

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