Payments Europe: True value

Payments Europe, a card-based payment solutions provider, launched its True Value campaign to reshape public discourse surrounding payments and raise awareness of the different payment solutions available to merchants and consumers.

Challenge

"Everyone prefers cash!"

"Cards are expensive!"

"Payment options are limited"

These are some of the recurring myths around payments we are used to hearing. Yet, these ideas are inconsistent with today's payments landscape.

The European payments market has never been more competitive, diverse and digitalized. Merchants and consumers benefit from a wide range of solutions, each offering different levels of convenience, costs, advantages, safety and security: cash, instant payments and bank transfers, cards, and online exchanges.

Busting payment myths and promoting a discussion that takes into account the full value (and cost) proposition of each payment method is in...

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