Netflix: Bravo magazine

Streaming service Netflix leveraged the sentiment of nostalgia associated with pop culture magazine BRAVO to promote the Polish premiere of its Valentine's Day films.

Challenge

Valentine's Day is a time when we eagerly turn to romantic productions. Netflix planned two Polish premieres for the occasion - the series The Girl and the Cosmonaut and the film Love to Square One More Time. The productions were aimed at women aged 30-40.

We faced a challenge: how do we reach this target group without focusing all communication solely on the premiere? How do we tell the story of love at a time when the festival of lovers has become so embedded in the fabric of pop culture that it is difficult to surprise?

For Valentine's Day...

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