Finnish Glasshouse Growers' Association: Energy crisis as a business and reputational threat

The Finnish Glasshouse Growers' Association mapped out crisis communication processes to develop the greenhouse industry in Finland and increase awareness of the products grown in greenhouses.

Finnish Glasshouse Growers' Association is a national entrepreneurial organization of greenhouse companies growing vegetables and ornamental plants.

The task of the Finnish Glasshouse Growers' Association is to develop the greenhouse industry in Finland and to increase the awareness of products grown in greenhouses.

In the fall of 2022, Finland was preparing for the energy crisis (due to the world situation) and a steep increase in electricity prices.

In previous winters, horticultural businesses had been criticized for producing their products "artificially" in greenhouses.

Now, when the whole country was talking about energy, it was foreseeable that during the upcoming winter, media...

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