Dacia: Hot Motor Bottles

Dacia, a car manufacturer, launched its 'Hot Motor Bottles' campaign to build the Dacia brand personality amongst potential purchasers.

In Brief

We positioned Dacia as the great- value-no-hidden-costs brand by "trolling" our competitors. When BMW and Tesla announced that they would charge a subscription of features already included in our customers' cars, we had the perfect riposte.

The campaign prompted a 31% increase in web traffic on launch day, an 11% increase in social traffic and a 47% increase in visits to Dacia dealerships. Twelve sales can be attributed directly to the campaign - which means we delivered x20 return on investment with our humble Hot Motor Bottles.

Objectives

Dacia is a no-frills brand … and they're proud of...

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