Budapest Airport: 24 hours at the airport series

Budapest Airport (BUD), operator of Ferenc Liszt International Airport in Hungary, launched a documentary series providing insights into life in an international airport to strengthen BUD's brand image and reputation.

Background

In 2023, Ferenc Liszt International Airport was named Europe's best airport in its category, based on passenger feedback.

The ASQ award, presented by the Airports Council International, stands as the most prestigious accolade ever received by Hungary's largest international airport and its operator (Budapest Airport – BUD) to that date.

Based on brand research insights, we aimed to bring the airport closer to the public who never set foot in it.

Research & Strategy

According to our comprehensive brand research conducted for BUD (with a representative sampleof the whole Hungarian population),...

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