Bodyform: Vaginas uncensored

Bodyform, a daily intimate care brand, encouraged open conversation around women+'s health through its 'Vaginas Uncensored' campaign to drive positive reappraisal for Bodyform, generate brand power and increase sales.

Overview

How do you get an audience to reappraise a brand that's already famous?

Challenge the status quo around women+'s health; uncensor the words that most social media channels ban… Vagina. Vulva. Clitoris. Uncomfortable? Are you wan'ng to edit this award entry and 'tone it down'? Why? Women+ need to be able to say these words and talk openly about their health.

Bodyform uncensored 40 words that women+ shouldn't be afraid / censored from saying to create a permanent change that will benefit our audience and future generations to come. Bodyform not only became front of mind today, but made...

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