Beiersdorf AG: Nivea's skin out loud – celebrating (skin) diversity

NIVEA, a skincare brand, launched its "Skin Out Loud" campaign through the creation of a content series to reach a global audience and celebrate skin diversity.

Assignment

Around 8 billion people currently live on Earth. Each and every one of them is unique and individual in their own way. Every skin, regardless of age, ethnicity or gender, has the capability to radiate health and beauty. As global expert for skin care, it's crucial for NIVEA to grasp the varied skin narratives from across the globe and incorporate them into their products. From this, the "Skin Out Loud" campaign emerged. To be loud, proud, and celebrate skin diversity, NIVEA launched a content series that delves into real dialogues, showing that skincare goes beyond the surface and is...

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