Action Global Communications: Got. Got. Need!

Action UAE, a Dubai-based communications agency, created an internal communications campaign inspired by the 2022 FIFA World Cup to improve rapport and relationships among their employees.

Match Highlights: Project Summary

With 2022 bringing the FIFA World Cup to the Arab World for the first time, football fever swept host nation Qatar and the entire Middle East. As a Dubai-based communications agency, Action UAE wanted to embrace this tournament differently - we wanted to celebrate our own team.

Internal communication is a pillar of any successful business and Action - a family-run agency priding itself on a people-first culture - was concerned rapid growth in personnel had come at the expense of the familial closeness it had long valued. It wanted to strengthen relationships among colleagues, stoke...

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