ASDA’A BCW: 15th annual Arab youth survey – living a new reality

ASDA’A BCW, a PR firm, launched its 15th annual Arab Youth Survey to gain an insight into the reality of the region's youthful demographic.

Summary

What do over 200 million young Arabs have to say about their future?

Every year over the past 15 years, we have sought to answer this question with our ASDA'A BCW Arab Youth Survey, the largest study of its kind of the Arab world's largest demographic, its youth.

Over the course of the 15 years of ground-breaking research, we have conducted nearly 45,000 face-to-face interviews with young Arabs across the region.

The survey is today the most quoted study on Arab youth and the most awarded thought leadership platform in the region. Its findings have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands