Upstox: Demystifying stock trading through cricket

Upstox, an online stock-trading platform, created the Upstox Cric Index, a unique Data-First media asset in India to promote the app by addressing the fact that sometimes it's all about taking the first step as things are usually easier than expected, and drive brand consideration.

The marketing objective

Upstox, an online stock-trading platform was a late entrant in the category.

With its proposition of 'Start Karke Dekho' (start it out) it needed to demonstrate to the common-man investor that stock trading is very simple. Stocks intrigue us, but we fear losing our hard-earned money due to lack of knowledge and confidence.

Our plan was aimed to promote the Upstox App by addressing the fact that sometimes it's all about just taking the first step as things are usually easier than expected.

Initiative objectives

  • Drive app downloads
  • Drive brand awareness and consideration

The target audience

Upstox's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands