- Online shopping is becoming a form of entertainment – where previously e-commerce was utilitarian and functional, users are growing accustomed to more immersive and interactive experiences.
- With consumers unable to visit physical retail outlets, advertisers have re-directed investment to social platforms to maintain brand visibility.
- Following its rise in popularity in China over the last few years, media owners including TikTok and Facebook are introducing in-app shoppable livestream events.
- Shoppable media works best in categories like fashion and beauty – these benefit from a sweet spot of high levels of buyer engagement and accessible pricing....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.