Latin America

The region's marketing, consumers & brands

Latin America


Mercedes Ruiz Barrio, TNS, Intelligence Applied, June 2015

This article explains how international brands can engage consumers in Argentina.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever launched a new limited edition AXE bodyspray in Argentina and Mexico.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Grupo Papelero Scribe in Mexico repositioned the Scribe brand to attract a younger demographic.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Peruvians were encouraged to smile for their ID photographs by Coca-Cola who wanted to associate their brand with happiness and well-being.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Jovenes de Puerto Rico en Reisgo (Puerto Rico Youth at Risk, PRYR) set out to combat the risks faced by youth from violence, drugs and other social problems.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Peruvian Cancer Foundation re-energised its annual fund-raising campaign to collect money for children with cancer.

WARC RECOMMENDS


CASE STUDY

Gandhi Bookstores

How a Mexican bookstore chain attracted the non-typical reader


ARTICLE FOCUS

New faces, new roles

Researching Latin America's changing population


TRENDS

Belleza Del Sur

All about the coming decade for Latin America