Latin America

The region's marketing, consumers & brands

Latin America


Case Studies on Warc, Case Studies on Warc, 2015

This campaign, aimed at increasing organ donations in Brazil, used a stunt involving a billionaire, a US$500,000 car and a lot of social media outrage.


Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014

This event report explains the development of MiTú Network, an all-digital content network aimed at Latinos.


Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014

This event report explains how Coca-Cola, the beverage company, is approaching marketing in Mexico by focussing on social, immediacy and taking a publisher mentality.


Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014

This event report explains how Itaú Unibanco, a bank in Brazil, has made brand purpose central to its activity to embed its brand in everyday life.


Euromonitor Strategy Briefings, January 2015

This report sets out some of the features of a new set of emerging markets - Nigeria, Indonesia, Mexico, the Philippines and Turkey - the 'NIMPTs'.


Simon Kemp, Research on Warc, We Are Social, 2015

This report presents charted data of key social, digital and mobile statistics at global and regional level for 2015, and includes detailed reports for 30 countries.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts in Brazil, reaching over 14 million people and increasing site traffic by over 240%.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.

WARC RECOMMENDS


CASE STUDY

Gandhi Bookstores

How a Mexican bookstore chain attracted the non-typical reader


ARTICLE FOCUS

New faces, new roles

Researching Latin America's changing population


TRENDS

Belleza Del Sur

All about the coming decade for Latin America