Latin America

The region's marketing, consumers & brands

Latin America


Ana Alvarez and Fiona Blades , MRS Awards, Winner, December 2014

This article explains how PepsiCo, the soft drinks company, used sustainable research methods to understand how the Brazilian emerging middle classes felt about its advertising and its brand.


Victoria Guyatt, Paul O'Meara and Tane Olsen, MRS Awards, Winner, December 2014

This article describes ethnographic research into the experiences of people who suffer with Psoriasis, a skin condition.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian insurance company Bradesco Seguras engaged new customers by creating a radio ad which poked fun at long call-waiting times.


Vinicius Silva and Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how technology brand General Electric improved its brand perception in Brazil by creating strategic points of contact using different types of media.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used big data and social media to target individual Brazilian buyers with tailored discount offers.

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CASE STUDY

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ARTICLE FOCUS

New faces, new roles

Researching Latin America's changing population


TRENDS

Belleza Del Sur

All about the coming decade for Latin America