Latin America

The region's marketing, consumers & brands

Latin America


Joseph Clift, Event Reports, Flamingo, July 2014

This event report summarises a briefing from market research firm Flamingo, which looked into the real story behind three stereotypes about Brazil.


Luz Angela Alonso Morales and Maria Angelica Aya Zárate, ESOMAR, Digital Dimensions, June 2014

This paper explains the application of phylogenetics - the scientific study of evolutionary relationships between organisms - to social media, in order to understand how relationships between brands and consumers develop online.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how AXE, the male grooming brand, launched a Limited Edition variant in Latin America to outperform the deodorant category.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for the Colombian government as part of long-running efforts against the FARC paramilitary group, aimed to boost guerilla demobilisations through TV and live events.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how HEMOBA, a Brazilian blood bank, partnered with a football team to increase blood donations through team affinity.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study outlines an Argentinian campaign for Huggies, Kimberly-Clark's diaper brand, that sought to engage prospective parents via a device that enabled fathers to feel the kicks of his unborn baby.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Sport Club Recife, a Brazilian football team, channelled supporters' passion into increasing organ donation.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Sao Paulo State, Brazil, re-imagined its annual winter clothing drive to increase donations and the quality of donations.


Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014

This brief case study for Dove, the beauty brand, describes a campaign that confronted women about their self-image.

WARC RECOMMENDS


CASE STUDY

Gandhi Bookstores

How a Mexican bookstore chain attracted the non-typical reader


ARTICLE FOCUS

New faces, new roles

Researching Latin America's changing population


TRENDS

Belleza Del Sur

All about the coming decade for Latin America