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This Topic Page covers short cuts to latest word of mouth and viral marketing case studies and articles. It includes a Warc Briefing overview of theories and trends, alongside a Featured Chart and a Video Case. Click the View All buttons to browse and search within relevant papers.
The categories US consumers regularly talk about
Word of Mouth marketing
Building WOM-friendly businesses and brands
Word of mouth Theories and trends in building buzz
Old Spice responds to the internet
The campaign that delivered personalised content and built buzz