The Warc Prize for Innovation 2014

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The Warc Prize for Innovation 2014

Rewarding the demonstration of innovation in communications with a $10,000 prize fund and publication on warc.com, the industry's leading global source of rigorous, evidence-based case studies.

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NEWS

Warc Prize 2014 news

Clever Buoy wins Innovation Prize

A shark detector campaign for Australian mobile provider Optus has won the Grand Prix in the 2014 Warc Prize for Innovation.

In all, a total of 17 papers, from a shortlist of 28, won Gold, Silver and Bronze awards. These came from seven different markets.
Read more…


INFO FOR ENTRANTS

The Warc Prize for Innovation 2014 is now closed. The shortlisted entries are being reviewed by the judges.

The winners will be announced at an event in London on 8 December. Register here to attend.

In the meantime, you can still:

> read the Entry Kit
> view the Terms & Conditions


WINNERS

The Warc Prize for Innovation awarded medals to 17 campaigns.

Optus: Clever Buoy

GRAND PRIX

Also winner of the Product or Service Innovation Award
Optus: Clever buoy
(M&C Saatchi Sydney / Optus / Australia)

GOLD

Also winner of the Channel Innovation Award
Kan Khajura Station: From the 'dark' to connectivity
(Lowe & Partners and PHD India / Unilever India / India)

Also winner of the Technology-led Innovation Award
The University of Engineering and Technology Admissions: Potable water generator
(MediaConnection BPN and FCB MAYO / The University of Engineering and Technology / Peru)

Lifebuoy: Help a child reach 5
(Lowe Lintas + Partners / Unilever / Brazil, India, Indonesia and Saudi Arabia)

SmartLife: SAPNA – how 17,793 nails changed the future of generations to come
(FP7/DXB (Part of McCann Worldgroup) / SmartLife / United Arab Emirates)

Virgin Mobile Australia: Game of Phones
(Starcom MediaVest Group / Virgin Mobile Australia / Australia)

SILVER

Audi: Instant valuation billboard
(ALMAP BBDO / Audi / Brazil)

Depaul UK: Also winner of the Category Innovation Award
Don't raise money, make money
(Publicis London / Depaul International / United Kingdom)

Mercedes A Class: #YouDrive
(AMVBBDO / Mercedes-Benz / United Kingdom)

Ponle Corazón: Searching for hearts
(MediaConnection BPN and FCB MAYO / Peruana de Cáncer / Peru)

The University of Engineering and Technology Admissions: 1200 trees-like purifying billboard
(MediaConnection BPN and FCB MAYO / The University of Engineering and Technology / Peru)

BRONZE

Antarctica: Beer ticket
(ALMAP BBDO / AmBev / Brazil)

Coca-Cola: Two Worlds. One Song.
(FP7/DXB (Part of McCann Worldgroup) / Coca-Cola Middle East / Middle East)

Colgate Equity: Grinners are winners
(George Patterson Young & Rubicam Sydney and VML / Colgate / Australia)

Mercedes-Benz: Sound with power
(AMVBBDO / Mercedes-Benz / United Kingdom)

SmartLife: Adopt-a-labourer's hello education
(FP7/DXB (Part of McCann Worldgroup) / SmartLife / United Arab Emirates)

Vodafone: Ghita the social shepherd
(BVMcCann Erickson Romania / Vodafone Romania / Romania)


JUDGES

Peter Espersen

The judging panel is chaired by Peter Espersen, Head of Community Co-creation, Content and Campaigns for LEGO Group.

He is joined by senior executives from companies including PepsiCo, Unilever, DDB Europe, Cheil, BSSP, Hakuhodo DY, Draft FCB, McCann, Deutsch and The Futures Company.

Meet the judges here


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