Atticus Awards 2010

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WPP Atticus Awards 2010

The annual Atticus Awards honour original marketing thinking.

Warc is delighted to feature here a selection of winning entries from the latest Awards, which are open exclusively to professionals working in WPP companies.

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WINNERS

Strategy
From Greenwash to Great: A practical guide to great green marketing (without the greenwash)

we hate your .com

Media and Communications Planning
Influentials or Accidentals?: Investigating Interpersonal Influence in the Telecommunications Market

Research in Practice
Tall Tales: The Impact and Role of Storytelling in Market Research


MORE WINNERS

Public Relations and Public Affairs
Is the red carpet fading? China's evolution and engagement with the world: Imperatives for MNCs in China

is the red carpet fading?

Digital Communications
We hate your .com: Explaining all the reasons why people hate your digital marketing

Under-30 Essay
Brand Voyeurism: How Second-Movers and Drug-Users Can Rule 2011 and Beyond


HIGHLY COMMENDED

Consumer Insights
Not just a pretty face: the cultural contexts of beauty in Asia

Branding and Identity
Does your brand sound as good as it looks?

Advertising
Implementation of neuro-scientific findings in the brand building process

Research in Practice
Branding in the nth Dimension

Corporate
Landor Perspectives

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