Home > Case Studies > Awards > WPP Atticus Awards 2010
The annual Atticus Awards honour original marketing thinking.
Warc is delighted to feature here a selection of winning entries from the latest Awards, which are open exclusively to professionals working in WPP companies.
Strategy From Greenwash to Great: A practical guide to great green marketing (without the greenwash)
Media and Communications Planning Influentials or Accidentals?: Investigating Interpersonal Influence in the Telecommunications Market
Research in Practice Tall Tales: The Impact and Role of Storytelling in Market Research
Public Relations and Public Affairs Is the red carpet fading? China's evolution and engagement with the world: Imperatives for MNCs in China
Digital Communications We hate your .com: Explaining all the reasons why people hate your digital marketing
Under-30 Essay Brand Voyeurism: How Second-Movers and Drug-Users Can Rule 2011 and Beyond
Consumer Insights Not just a pretty face: the cultural contexts of beauty in Asia
Branding and Identity Does your brand sound as good as it looks?
Advertising Implementation of neuro-scientific findings in the brand building process
Research in Practice Branding in the nth Dimension
Corporate Landor Perspectives