Sashi Kumar, Warc Prize for Asian Strategy, Entrant, 2014
This case study explains how Heineken, the beer brand, promoted responsible drinking in South-East Asia by modelling positive behaviour in humorous online videos and encouraging social sharing.
Anna Sin , Warc Prize for Asian Strategy, Entrant, 2014
This case study describes how the electronic payment system (EPS) was facing a 'Jetso'-driven ('personal rewards') payment market in Hong Kong (HK), one that was being created through competition between credit cards and Octopus (originally a fare-collection system that had been extended to small-value payments in the retail sector).
Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant , Warc Prize for Asian Strategy, Entrant, 2014
This case study sets out how Johnson's Baby, the baby care brand, improved its brand metrics by urging Indian mothers to donate their old baby items to less privileged families.
Someshwar Mehra, Warc Prize for Asian Strategy, Entrant, 2014
This case study explains how Apollo Tyres, the tyre-manufacturing company, reconnected with Indian consumers by empowering people to improve road safety.
Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014
This case study describes how Brazilian beer brand Antarctica, the main sponsor of Rio de Janeiro's carnival, created a campaign to increase awareness of the dangers of drinking and driving.
Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014
This case study explains how Coca-Cola created a memorable, ownable community social responsibility platform that would empower young people in the Middle East to make a positive impact on their society beyond passive charity.
Jay Chiat Strategic Excellence Awards, Bronze, 2014
This case study explains how Evolve, a gun safety charity, found the middle ground in the US gun debate by talking about safety culture rather than changing laws.
MMA Smarties, Gold, MMA Smarties, 2014
This case study describes how the World Wildlife Federation (WWF) charity in Denmark and Turkey used social media to promote its cause and raise awareness among 18-25s, while also increasing donations to protect endangered animals.
Terence Ling, Warc Prize for Asian Strategy, Silver, 2014
This case study shows how AIA, one of Asia's best-known insurers, tackled its problem of high awareness but low consideration by rebranding across Asia with an optimistic but realistic message that people could relate to.