Sustainability & CSR

Cause-related and sustainable marketing

Sustainability & CSR

Farah Bashir, Karan Kumar and Poonam Kumar, ESOMAR, Asia Pacific, Singapore, May 2015

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Euromonitor Strategy Briefings, April 2015

This report explores attitudes towards home ownership around the world as more people own their homes or aspire to ownership, and markets have become increasingly intertwined.

William Ratcliffe and Chris Coulter , Warc Best Practice, May 2015

This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have become sceptical of marketing claims due to exposure to 'greenwashing'.

Chris Caley & Alicia Philipp, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines Patagonia's approach to driving "good growth", a model which aims to consider employees, communities and the state of the planet as well as driving the bottom line.

Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.

Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

Ivanhoe Cambridge wanted to take advantage of the growing interest in Black Friday sales in Canada but was aware that a lot of negative press surrounded the event.

Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.

Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.



Meaningful Marketing

A cause-related marketing focus for the Dec 12 issue


Practical tips on going green

Developing an effective cause-related brand strategy


How to sustain sustainability?

Where consumers are on the road to sustainable living


SunChips: Building a Pre-eminent Green Brand

Turning a healthy snack into a leading U.S. green brand


The green (and variegated) consumer

Euromonitor on consumers' green habits


I LOHAS: Crush Eco

Warc Prize Asia winner launches a green water brand