Sponsorship

Events and sports sponsorship guidance

Sponsorship


Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report show how General Electric is using native advertising as part of its wider content marketing mix.


Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report shows how Visa, the financial-services group, is leveraging social media to enhance the position of its brand.


Mimi Deb, Vikram Pareek and Subodh Bhatt, Warc Prize for Asian Strategy, Entrant, 2014

With this campaign, Dabur Chyawanprash, an Ayurvedic healthcare brand, associated itself with an Indian reality TV show in order to boost awareness.


John Goodman, Admap, November 2014

This article details six simple guidelines for activating sports sponsorship for brands, crucial to bring the deal to life, properly align the brand with the sports and meet brand and business objectives.


Paul Greenep, Simon Watson and Rachel Mackie, Admap, November 2014

This article explains how Barclays, the bank, has developed a new framework to measure sponsorship performance against a range of business objectives.


Tom Gray, Admap, November 2014

This article sets out four approaches to events sponsorship for brands, including their pros and cons, and what brand objective they are most suited to.


Chris Jones, Admap, November 2014

This article details a new valuation algorithm for calculating the ROI of sports sponsorships, meeting the need for accurate measurement as the industry grows and technology advances.


Jason Klein, Admap, November 2014

This article sets out the importance of activating sports sponsorship deals to bring the brand to life and drive business results.


Richard Shotton and Matt Hales, Admap, November 2014

This article explores different types of brand sponsorship deals, analysing the impact of different types of sponsorship for different consumer categories.

WARC RECOMMENDS


ARTICLE FOCUS

TGI on sports sponsorship

Recognising golden sponsorship opportunities


RECOMMENDED CASES

Sponsorship

Warc's pick of the most effective case studies


CASE STUDY

P&G: Thank You Mom

Activating an Olympics sponsorship through family ties


ARTICLE FOCUS

Sponsorship: Olympic sport

Millward Brown on creative storytelling


CASE STUDY

Steinlager: Believe

A World Cup sponsorship for a rugby-mad nation