Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.


Sam Curtis, TNS, Connected Life, August 2014

This article explains how retailers can overcome existing barriers to further meet the potential offered by ecommerce and online shopping.


Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This article discusses how Walmart Canada has refined the shopper-marketing experience to reflect the fact its customers are becoming ever more digitally savvy.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Stephen Whiteside, Event Reports, Northside Festival, June 2014

This event report discusses three trends that are reshaping online and offline retail, as outlined by Andy Dunn, ceo/co-founder of Bonobos, the ecommerce apparel group.


Stephen Whiteside, Event Reports, Northside Festival, June 2014

This event report explains how Rent the Runway, an online platform where shoppers hire designer apparel, has disrupted the fashion industry.


Stephen Whiteside, Event Reports, ARF Omnichannel Retail, August 2014

This event report explores how Kimberly-Clark, the personal care company, is seeking to better serve the omnichannel consumer.


Matt Hunt and Phil Barden, Admap, September 2014

This case study explains how Hovis, the UK baker, used implicit response testing to understand what drives purchase intent in a low-involvement category.


Li-Chun Yang and Kuan-Nien Chen, International Journal of Market Research, Digital First, September 2014
While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design. The purpose of this study was to investigate the relative roles of sight and smell in consumers’ choice of body lotion, using a combination of sense testing, questionnaire and interview.

WARC RECOMMENDS


BEST PRACTICE

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WEBINAR

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An expert panel discusses how the sector will evolve


TRENDS

Shopper Marketing

A deep dive into shopper marketing trends and themes