Toni Keskinen and Omaid Hiwaizi, Warc Exclusive, Warc Webinars, July 2014
This presentation accompanies the Warc Webinar, Insights in the Path to Purchase, which explains how to understand the customer experience from the customer's viewpoint.
Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014
This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.
Andrea Sophocleous, Event Reports, Mumbrella360, June 2014
This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.
Aaron Shields, Admap, July/August 2014
This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Colin Grimshaw, Admap, July/August 2014
In his editorial Colin Grimshaw introduces the July/August 2014 issue of Admap, with the focus 'total retail'.
Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014
This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.
David Clements, Admap, July/August 2014
This article addresses the future of retail as advances in data processing allow for greater targeting, personalisation and integration across channels.
Rachelle Headland, Admap, July/August 2014
This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.