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This Topic Page covers short cuts to shopper marketing and consumer insight case studies, articles and videos. For extra insight on shopper research, read our Recommended paper. Use the View All buttons to search within lists of related cases and articles. This page is updated when relevant material is published on warc.com.
Typical traits of indecisive shoppers
Effective shopper marketing
Influencing consumers along the path to purchase
Admap on Shopper Marketing
Understand how the discipline is maturing with this Admap issue