Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


Rory Sutherland, Market Leader, Quarter 2, 2015

This article argues that marketers could learn valuable lessons from traffic planners when it comes to designing the customer journey.


Rob Ellis, Market Leader, Quarter 2, 2015

This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.


Dan Malachowski, Admap, March 2015

This article explains how brands should optimise their websites and use search marketing to increase sales during the holiday period.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how an eye-catching new design reversed the declining rate of sale in the UK of Billington's unrefined brown sugar.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how Booths, an independently run chain of food, drink and grocery stores in the North West of England, achieved a rise in sales in a cut-throat market by adopting a new corporate identity.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Tim Eales, Admap, February 2015

This article argues that FMCG manufacturers and grocery retailers need to review their approach to promotions to tackle declining volume sales, putting transparency at the centre of pricing.

WARC RECOMMENDS


BEST PRACTICE

Effective shopper marketing

Influencing consumers along the path to purchase


ADMAP

Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


TRENDS

The Future Shopper

How changing shopper attitudes are re-shaping retail


WEBINAR

What's in store?

An expert panel discusses how the sector will evolve


TRENDS

Shopper Marketing

A deep dive into shopper marketing trends and themes