Shopper Marketing

Insights on shopper behaviour

Shopper Marketing

Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014

This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.

Mark Curtis, Warc Exclusive, August 2014

This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.

Stephen Whiteside, Event Reports, Omni-Channel Activation, June 2014

This event report explains how Clorox, the cleaning products company, is targeting Hispanic consumers in the US including new product development and digital marketing.

Toni Keskinen and Omaid Hiwaizi, Warc Exclusive, Warc Webinars, July 2014

This presentation accompanies the Warc Webinar, Insights in the Path to Purchase, which explains how to understand the customer experience from the customer's viewpoint.

Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.

Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.

Matthew Tod, Admap, July/August 2014

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.

Aaron Shields, Admap, July/August 2014

This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.

Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.



Effective shopper marketing

Influencing consumers along the path to purchase


Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


The Future Shopper

How changing shopper attitudes are re-shaping retail


What's in store?

An expert panel discusses how the sector will evolve


Shopper Marketing

A deep dive into shopper marketing trends and themes