Shopper Marketing

Insights on shopper behaviour

Shopper Marketing

Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.

Nielsen, March 2015

This article reveals insights from the Nielsen Share of Wallet Study which looked at spending on consumer packaged goods in the lucrative US Hispanic market.

Nielsen, March 2015

This report focuses on the attitudes and behaviours of multicultural consumers in the US, in particular the African-American, Asian-American and Hispanic communities, who now represent the fastest growing segment of the US population.

Les Binet and Sarah Carter, Admap, April 2015

This article argues that people approach almost all purchases with low interest, so the task for marketing is to make any category interesting.

GfK, March 2015

This article summarises a study of 10 countries into how young men are shopping for personal care and grooming products, finding that they are becoming increasingly engaged in the industry and are more likely to be influenced by advertising than women.

Rory Sutherland, Market Leader, Quarter 2, 2015

This article argues that marketers could learn valuable lessons from traffic planners when it comes to designing the customer journey.

Rob Ellis, Market Leader, Quarter 2, 2015

This article draws on a new study to explain how cars are really purchased and illustrate the flaws in the dominant funnel purchase model.

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.

Dan Malachowski, Admap, March 2015

This article explains how brands should optimise their websites and use search marketing to increase sales during the holiday period.



Effective shopper marketing

Influencing consumers along the path to purchase


Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


The Future Shopper

How changing shopper attitudes are re-shaping retail


What's in store?

An expert panel discusses how the sector will evolve


Shopper Marketing

A deep dive into shopper marketing trends and themes