Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


Toni Keskinen and Omaid Hiwaizi, Warc Exclusive, Warc Webinars, July 2014

This presentation accompanies the Warc Webinar, Insights in the Path to Purchase, which explains how to understand the customer experience from the customer's viewpoint.


Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.


Aaron Shields, Admap, July/August 2014

This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.


Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.


Colin Grimshaw, Admap, July/August 2014

In his editorial Colin Grimshaw introduces the July/August 2014 issue of Admap, with the focus 'total retail'.


Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014

This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.


David Clements, Admap, July/August 2014

This article addresses the future of retail as advances in data processing allow for greater targeting, personalisation and integration across channels.


Rachelle Headland, Admap, July/August 2014

This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.

WARC RECOMMENDS


BEST PRACTICE

Effective shopper marketing

Influencing consumers along the path to purchase


ADMAP

Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


TRENDS

The Future Shopper

How changing shopper attitudes are re-shaping retail


WEBINAR

What's in store?

An expert panel discusses how the sector will evolve


TRENDS

Shopper Marketing

A deep dive into shopper marketing trends and themes