Search Advertising

SEO, Google and using search for marketing

Search Advertising


Deric Wong and Anthony Lau, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Wyeth Materna, a pregnancy nutritional supplement brand, used a social film to bring couples planning families closer together in Hong Kong.


Jamo Woo and Icy Han, Warc Prize for Asian Strategy, Entrant, 2014

This case study explained how Nutrilon, an imported infant-milk brand, used programmatic ad buying to reach mothers in China.


Deric Wong and Anthony Lau , Warc Prize for Asian Strategy, Entrant, 2014

This case study shows how Wyeth Gold, the infant formula milk brand, used a mobile app to build brand preference among parents in Hong Kong.


Rob Ward, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Cuprinol, the garden woodcare brand, attracted a new female audience to a low interest category in the UK to grow new value.


Claire Coady, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.


Tony Regan, Warc Best Practice, October 2014

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.


Matthew Maltby, Admap, October 2014

This article argues that as the way people use search changes, so must marketers change too - moving from a simple direct response approach to using search for brand building.


Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Shortlisted, 2014

This case explains how SSP, the pharmaceutical company, reversed the decline of its cold and flu medication brand S-TAC in Japan, by using social media data to map cold and flu outbreaks across the country using a website and mobile app.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.

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