CRM & Retention

Loyalty marketing and customer service

CRM & Retention


Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report considers an argument for a new media buying strategy that moves away from the current focus on TV and paid media.


Warc Trends, Toolkit 2015

This article, taken from the Warc Toolkit 2015, explores rising consumer expectations of brand experience both online and offline, as focus on in-store experience is renewed.


Warc Trends, Toolkit 2015

This article, taken from the Warc Toolkit 2015, sets out five key strategies for social media marketing, outlines how social is changing and identifies emerging opportunities.


MRS Awards, Winner, December 2014

This article explains how Virgin Atlantic, the airline, uses a customer engagement programme to understand how people experience its service and make improvements.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Emirates NBD, a leading United Arab Emirates (UAE) bank, used custom-made dining plates to advertise their dining rewards scheme, Bon Appétit.


Leslie Wood, Dave Poltrack and Jeff Doud, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

The case study describes how Kellogg's and four other brands studied how advertisers can understand the long-term effect of advertising to create long-term sales and brand equity.


Simon Watson, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Australian insurance company GIO increased calls and reduced cost per acquisition by creating a digital reminder that helped them to access customers looking to renew their car insurance at exactly the right moment.


Joe Smith, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how O2, the mobile phone network, helped turn video content into a powerful business tool in the UK by developing a customer service proposition fit for the digital age, thereby increasing long-term incremental value.


Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how international drinks brand Pepsi used packaging design in India to engage with fans of IPL, the Indian Premier League for cricket.

WARC RECOMMENDS


WARC BRIEFING

Loyalty Marketing

Key trends and theories on retaining customers


BEST PRACTICE

How to foster loyalty effectively

Practical tips, reminders and recommended reading


ADMAP

Brand Loyalty

How advertisers all over the world close the loyalty loop


TRENDS

Loyalty marketing

Attracting and retaining customers in difficult times