Outdoor Effectiveness

Billboards, posters and other outdoor ads

Outdoor Effectiveness


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how SmartLife, a United Arab Emirates (UAE) based non-profit organisation, created an interactive work of art to raise money and awareness about the education of blue-collar workers' children.


Humberto Polar, Juan Donalisio and Gloria Herrera, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2014 intake.


Humberto Polar, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to its 2014 intake.


Laura Davey, Chris Caley and Jacqui Purcell, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Virgin Mobile Australia created a mobile gaming battleground in which consumers competed for prizes, to increase footfall into Virgin stores and seize the advantage from competitors.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how British Airways (BA), the airline, used billboard ads in the UK to capture people's attention, create wonder and show the variety of destinations available.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Corona, the beer brand, broke out of its 'for the beach' branding in New York City with a billboard-focused event that adapted the brand to a nocturnal urban drinking culture.


Lubna Khan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how the Dyslexia Association of Malaysia, a charitable organisation, spread understanding amongst parents by publicising the achievement and creativity of people with the condition.


Calvin Chow, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how retirement solutions' provider Manulife made people in Hong Kong realise the importance of starting their retirement planning early.

WARC RECOMMENDS


BEST PRACTICE

Understanding Out of Home Audiences

A practical how-to guide for marketers


ARTICLE FOCUS

Out of Home Advertising Effectiveness

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Outdoor

Warc's pick of the most effective case studies


ARTICLE FOCUS

Outdoor effectiveness

Mindshare on why outdoor helps to amplify brand values