Outdoor Effectiveness

Billboards, posters and other outdoor ads

Outdoor Effectiveness


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for a Dutch financial services brand specialising in funeral insurance, used emotional TV ads to overcome consumer scepticism about the sector.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for Pacific Paint, a paint company in the Philippines, strengthened the brand's environmental credentials with an innovative outdoor project.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study outlines a road-safety campaign by LaVoz del Interior, a local newspaper in Argentina, which used crashed cars as road signs to reduce bad news (i.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how New Museum, an art museum in New York City, US, used public pay phones as part of a campaign to promote its 1993 themed exhibition.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how the New York City Ballet (NYCB) attracted a younger audience via special art-themed events and a social media push.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Situation Stockholm, a magazine sold by homeless individuals in Stockholm, Sweden, cut through apathy by helping consumers connect with the sellers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Ura.


Geoffrey Precourt, Event Reports, Focus on Consumer Insight, May 2014

This event report discusses how PepsiCo, the food and beverage corporation, is reframing the role of marketing, based on examples from Nike+ to innovative forms of outdoor advertising.

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