Outdoor Effectiveness

Billboards, posters and other outdoor ads

Outdoor Effectiveness


Casey Grant and Adam Weiss , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Allergan needed to find a unique way to attract the attention of 40 to 64-year-old Japanese women for its cosmetic product, Botox Vista.


Judd Labarthe and Malati Afridi, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how GlaxoSmithKline, the pharmaceuticals company, launched a new cough and cold remedy under its Panadol brand in Singapore with an 'effective and convenient' positioning.


Raymond Chin, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.


Katherine Ashmore and Beth Davies, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Missing People, a charity, successfully used digital outdoor media to publicise urgent missing person appeals in the UK.


Rebecca Clay, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how McCain, the frozen foods manufacturer, launched McCain Jackets in the UK and overcame negative preconceptions to deliver 15.


Ben Essen and Farhann Cachra, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Mini, the car manufacturer, attracted new customers by focussing on existing customers and their love for the brand in the UK.


Saad Saraf, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Supermalt, a drinks brand, used creative and fun PR and events to target Afican and Caribbean communities in London, UK.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.


Humberto Polar, Juan Donalisio and Gloria Herrera, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2014 intake.

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RECOMMENDED CASES

Outdoor

Warc's pick of the most effective case studies


ARTICLE FOCUS

Outdoor effectiveness

Mindshare on why outdoor helps to amplify brand values