Outdoor Effectiveness

Billboards, posters and other outdoor ads

Outdoor Effectiveness


Pieter-Paul von Weiler and Lucy Cochran, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how Lion, a food and drink company, relaunched its Dare Ice Coffee brand by targeting a new audience of white-collar young males.


Case Study

Google outside
James Temple, George Prest and Grahem Bednash, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Google helped people re-engage with Google Search by converting Digital Out-of-Home (DOOH) screens into useful local hubs specific to individual locations in London, UK.


Catalin Florea and Ileana Serban Parau, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Romanian chocolate bar manufacturer ROM boosted summer sales with a campaign designed to end the confusion between Bucharest and Budapest.


Kate Cochrane, Emma Jeffers, Sian Lawrenson and Ryan Heddich, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run to support shelter homes for underprivileged children.


Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study explains how Samsung used brand fans and social media to promote its new Galaxy S4 mobile phone model in New Zealand.


Katherine Ashmore and Beth Davies, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Missing People, a charity, successfully used digital outdoor media to publicise urgent missing person appeals in the UK.


Saad Saraf, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Supermalt, a drinks brand, used creative and fun PR and events to target Afican and Caribbean communities in London, UK.


Rebecca Clay, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how McCain, the frozen foods manufacturer, launched McCain Jackets in the UK and overcame negative preconceptions to deliver 15.


Ben Essen and Farhann Cachra, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Mini, the car manufacturer, attracted new customers by focussing on existing customers and their love for the brand in the UK.

WARC RECOMMENDS


BEST PRACTICE

Understanding Out of Home Audiences

A practical how-to guide for marketers


ARTICLE FOCUS

Out of Home Advertising Effectiveness

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Outdoor

Warc's pick of the most effective case studies


ARTICLE FOCUS

Outdoor effectiveness

Mindshare on why outdoor helps to amplify brand values