Andrew Green, Warc Best Practice, January 2015
This article explores the different ways out of home media can be used as part of the marketing mix, and explains how digital is improving its effectiveness and changing how it can be used.
Pieter-Paul von Weiler and Lucy Cochran, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014
This case study explains how Lion, a food and drink company, relaunched its Dare Ice Coffee brand by targeting a new audience of white-collar young males.
James Temple, George Prest and Grahem Bednash, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how Google helped people re-engage with Google Search by converting Digital Out-of-Home (DOOH) screens into useful local hubs specific to individual locations in London, UK.
Kate Cochrane, Emma Jeffers, Sian Lawrenson and Ryan Heddich, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run to support shelter homes for underprivileged children.
Catalin Florea and Ileana Serban Parau, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study explains how Romanian chocolate bar manufacturer ROM boosted summer sales with a campaign designed to end the confusion between Bucharest and Budapest.
Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014
This case study explains how Samsung used brand fans and social media to promote its new Galaxy S4 mobile phone model in New Zealand.
Integrated Marketing Communications Council Europe, Bronze, IMC European Awards 2014
This case study describes a campaign by the Belgian city of Antwerp to reduce speeding traffic near schools.
Integrated Marketing Communications Council Europe, Gold, IMC European Awards 2014
This case study explains how Kellogg's Rice Krispies Squares (RKS) capitalised on Halloween celebrations in Ireland by creating a memorable brand experience that would engage its target market of 16 to 24-year-old "Kidults".
Katherine Ashmore and Beth Davies, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014
This case study explains how Missing People, a charity, successfully used digital outdoor media to publicise urgent missing person appeals in the UK.