Neuromarketing

Using neuroscience in marketing

Neuromarketing


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.


Pippa Bailey, Admap, April 2015

This article encourages marketers to ensure there is consonance between their brand, packaging and product experience on a sensory level, to make sure consumer expectations are met.


Les Binet, Daniel Müllensiefen and Gawain Morrison, Admap, April 2015

This article outlines how skin conductance responses (SCR) - a neuroscience method - tests emotional response to music in advertising, helping to predict business success.


Thom Noble, Admap, April 2015

This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.


Neil Gains, Admap, April 2015

This article explains how marketing in Asia often uses metaphor to build a sensory and emotional experience, and asserts that sensory experience it rooted in local culture.


Gemma Calvert and Abhishek Pathak, Admap, April 2015

This article explores multisensory marketing, which can improve memory encoding and trigger desirable brand associations by appealing to different senses.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines types of useful and effective priming tools that can be leveraged in marketing and market research.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article demonstrates how behavioural economics (BE) is being employed to improve public and business policies.


Crawford Hollingworth, Market Leader, Quarter 2, 2015

This article explains how behavioural economics is fast becoming an established part of business, policymaking and regulation.

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Experiential neuromarketing

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WEBINAR

New opportunities in neuro

A discussion on how to apply neuro-techniques


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Neuroscience in practice

The definitive neuroscience guide for marketers