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Most Read on Warc 2013

From P&G's London 2012 Olympics brand campaign to the biggest trends in social media, browse the most popular content on Warc this year.


CASE STUDIES

P&G - Thank you Mom
  1. Procter & Gamble
    (Wieden + Kennedy)
    London 2012 Olympic Games – Thank You Mom

  2. Heineken
    (Wieden + Kennedy Amsterdam)
    Legendary Journey

  3. Philippines Department of Tourism (BBDO Guerrero)
    It's More Fun In The Philippines

  4. John Lewis
    (adam&eveDDB London)
    Harnessing the selling power of emotion

  5. IKEA (Leo Burnett)
    Human Coupons


ADMAP

Neuroscience
  1. Neuroscience in practice
    The definitive guide for marketers

  2. The future of shopper marketing
    Connect with the Mobile Shopsumer

  3. Luxury brand marketing
    Making a luxury brand

  4. Researching the implicit memory
    Get to the truth

  5. Social media's ROI
    The business return from social

All of these articles are free to view


TRENDS

P&G - Thank you Mom
  1. Seriously Social: A casebook of effectiveness trends in social media campaigns (free sample)

  2. Toolkit 2013: How to respond to marketing's biggest challenges
    (free sample)

  3. The Innovation Casebook:
    Explore the world's freshest communications ideas
    (free sample)

  4. Rescuing Retail: How brick-and-mortar retailers are innovating to counter showrooming

  5. Real-time Response:
    How brands are reacting instantly to news events


NEWS

Digital
  1. 20 September 2013
    Digital marketing is "almost dead"

  2. 25 September 2013
    Mondelez revamps social media strategy

  3. 8 April 2013
    Retailers lack big data skills

  4. 22 October 2013
    Agencies reject RFPs

  5. 12 July 2013
    CEOs suspicious of creativity

All of these stories are free to view


EVENT REPORTS

Melbourne
  1. ad:tech Melbourne
    Five trends marketers can't ignore

  2. MAP 2013
    Google, MediaCom and Millward Brown: New marketing trends and techniques

  3. Social Media Week Singapore
    Social media trends and opportunities: Google's tips for brands

  4. TV:Xperience World
    Red Bull Media House transforms content marketing

  5. Mobile World Congress
    The most important mobile trends for marketers


ON EFFECTIVENESS

Heineken
  1. Cannes Creative Effectiveness
    An analysis of entries

  2. Social media's ROI
    The business return from social (free)

  3. The Long and Short of It
    How to balance long-term and short-term strategies

  4. Ad testing
    A revolution in ad testing

  5. Building brand value
    Brand success in the digital age