Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Shortlisted, 2014

This case explains how SSP, the pharmaceutical company, reversed the decline of its cold and flu medication brand S-TAC in Japan, by using social media data to map cold and flu outbreaks across the country using a website and mobile app.


Anaheeta Goenka and Abhijit Panicker , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Unilever, the consumer goods company, used mobile as an entertainment channel to reach out to key growth markets in India, in regions that had previously remained disconnected from the world in media terms.


Rachana Dharia and Neha Bansal , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.


Pauolo Pedrazzoli, Market Leader, Quarter 4, 2014

This article explains how retailers are turning attention back to in-store experience, following a focus on online retailing.


Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report sets out how RBC, the Canadian bank, put customer insights at the heart of its efforts to roll out a mobile wallet service.


Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.


Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report outlines how Maybank, a Malaysian financial services group, tackled digital transformation.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Hamid Habib, Warc Exclusive, OMD, September 2014

This article discusses how brands can engage with young consumers who frequently respond to the deluge of digital entertainment and communications by rejecting material that is too lengthy with the shorthand "Tl;dr" - or, "Too long; didn't read".

WARC RECOMMENDS


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WARC BRIEFING

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CASE STUDY

Depaul UK: iHobo

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WEBINAR

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TRENDS

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