Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness

Low Lai Chow, Event Reports, CommunicAsia, June 2014

This event report explains how changing consumer habits - especially of younger people - is affecting telecommunications companies in Asia.

Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.

Rachelle Headland, Admap, July/August 2014

This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.

Richard Owen, Andy Drake and Richard Annable, Admap, July/August 2014

This article uses lessons from mobile marketing and app development to explain how market researchers can realise the opportunity of mobile.

Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.

Todd Herrold, Warc Best Practice, July/August 2014

This article identifies the opportunities for advertisers and brands provided by Facebook mobile advertising products.

Matthew Tod, Admap, July/August 2014

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.

Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014

This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.

Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how Samsung, the electronics group, is enhancing the user experience by partnering with start-ups - a strategy based on four key components.




Warc's pick of the most effective case studies


Mobile marketing

Theories and trends in mobile campaigns


10 trends in mobile

What's changing in the global mobile sector


Accessible Apps

Opportunities from voice and motion activated apps


Depaul UK: iHobo

EACA Care winner: an app to raise awareness


Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


Mobile Marketing

Key trends in consumers' use of mobile devices