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This Topic Page covers mobile effectiveness strategies, with short cuts to latest case studies, articles and videos. Use the View All buttons to browse and search within lists of relevant papers. We have also included a Warc Briefing, a chart and an award-winning case study featuring video.
US mobile adspend growth 2009-2014
Warc's pick of the most effective case studies
Theories and trends in
Engaging Hong Kong's mothers with an educational mobile app