Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report details the evolving strategy being pursued by the New York Times as it adapts to a future where smartphones increasingly dominate news consumption, as well as some lessons for other brands.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on digital, mobile and social media.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how mobile phone retailer Carphone Warehouse introduced an innovative tablet app to provide a better customer experience and differentiate the brand within the market.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the CITB, the statutory body that represents the UK construction industry, successfully executed a campaign to recruit more apprentices for the industry.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how the launch of a new app helped Historic Scotland, an organisation looking after hundreds of historic castles and landmarks, reduce a lengthy selling process to ten minutes.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report covers the core challenges facing digital marketers when it comes to taming the "wild west" that characterizes the mobile ecosystem.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.


David Mattin, Admap, February 2015

This article explores the ever-present desire of people for greater convenience and an easier path through every day tasks - and rising expectations for brands to help.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices