Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014

This event report shows how Target, the retailer, bounced back from a high-profile data breach to transform its brand strategy and messaging, and thus restore its reputation with consumers.


Abhijit Panicker, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how consumer products company Unilever built brand awareness in remote areas of India with Kan Khajura Station, a free entertainment service delivered via mobile phones in India.


Laura Davey, Chris Caley and Jacqui Purcell, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Virgin Mobile Australia created a mobile gaming battleground in which consumers competed for prizes, to increase footfall into Virgin stores and seize the advantage from competitors.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how Heineken USA, the brewing group, is enhancing its knowledge and capabilities in the mobile space.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Unicef, the international children's charity, created a mobile app to engage with people aged 18-35 in the US, in its 'Tap Project', which seeks to reduce deaths from preventable illnesses caused by dirty water.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Mizuno, a sportswear and equipment brand, took a new approach to the running category in the US to increase brand familiarity.


Stephen Whiteside, Event Reports, SM2 Innovation Summit, October 2014

This event report explains how Hellman's, the mayonnaise brand owned by Unilever, created a WhatsApp recipe service to increase usage occasions in Brazil.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how the US QSR brand, Dunkin' Donuts created an innovative, first-to-market idea that leveraged consumers' multiscreening behaviour of watching TV with mobile device in hand.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices