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This Topic Page covers mobile effectiveness strategies, with short cuts to latest case studies, articles and videos. Use the View All buttons to browse and search within lists of relevant papers. We have also included a Warc Briefing, a chart and an award-winning case study featuring video.
US mobile adspend growth 2009-2014
Mobile
Warc's pick of the most effective case studies
Mobile marketing Theories and trends in mobile campaigns
Wyeth Gold: DIY Flashcards
Engaging Hong Kong's mothers with an educational mobile app