Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report covers MasterCard's brand strategy on mobile - an approach being shaped by the concept of "mobility", rather than focusing on certain devices.


Stephen Whiteside, Warc Trends, August 2015

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.


Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report outlines how Walmart, the retail giant, is tapping an online community of digital mavens in order to understand the future of shopping.


Stephen Whiteside, Warc Trends, Snapshot, July 2015

This article explores the growing popularity of 'vertical video' - video content designed to be viewed in portrait rather than landscape form - which is driven by mobile devices.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at the ever-evolving strategy of Snapchat, the four-year-old photo-sharing app, that is a hit with younger consumers.


Low Lai Chow, Event Reports, Content Conversations, June 2015

This event report looks at how brands and agencies are addressing the need to create more mobile-friendly content to engage with consumers.


Rachel Eisenberg and Katie Hrdy, WPP Atticus Awards, Highly Commended, Nature and Value of Insights, 2015

This report discusses how marketers can reach consumers on mobile, engage them and increase their share of activity, with a focus on the US market.


Bob Burgoyne, WPP Atticus Awards, Merit, Digital Communications, 2015

This article shares findings from research into mobile shopping habits in the UK, and argues that the biggest m-commerce opportunity is when people are at home, not in-store.


Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report describes a Mother's Day campaign from 1-800-Flowers which used emojis to engage consumers and encourage purchase.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices