Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report sets out four mobile 'truths' identified by Heineken, the beer brewing group, in the US - and gives examples of how the company has leveraged these truths with its brand.


Simon Kemp, Research on Warc, We Are Social, 2015

This article summarises the findings from the 2015 We Are Social report (also available on Warc) on the key social, digital and mobile statistics around the world.


Sue Elms, Millward Brown Knowledge Point, January 2015

This article gives some tips for multiscreen ad campaigns, which should have a single brand story optimised for different platforms.


Simon Kemp, Research on Warc, We Are Social, 2015

This report presents charted data of key social, digital and mobile statistics at global and regional level for 2015, and includes detailed reports for 30 countries.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report discusses the advances made in the area of wearable technology, and where there is still room for manufacturers to progress, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This article highlights insights into emerging technology from communications industry executives and the significance for marketers.

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CASE STUDY

Depaul UK: iHobo

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WEBINAR

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TRENDS

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Key trends in consumers' use of mobile devices