Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness

Brian Carruthers, Event Reports, AOP Mobile Forum, September 2014

Mobile is not only changing everything, it is doing so with unprecedented speed and this event report takes a look at how publishers and agencies are coping.

Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report looks at how the easyJet airline turned around a brand that had pioneered a new budget market but which had subsequently lost focus.

Dan Calladine, Warc Exclusive, December 2014

This article highlights 10 media trends that are expected to grow in 2015 and help define the industry's landscape.

Gian M. Fulgoni, Journal of Advertising Research, Vol. 54, No. 4, 2014
Marketers are in critical need of insights into the consumer path-to-purchase if they are to assemble a coherent and effective marketing plan. In an omni-channel world, a consumer-centric focus is vital, meaning that marketers need to create consumer-friendly digital tools and environments that clear the way for that path to purchase.

Warc Trends, Toolkit 2015

This article, taken from the Warc Toolkit 2015, explores rising consumer expectations of brand experience both online and offline, as focus on in-store experience is renewed.

Joseph Smeaton and Jason Lonsdale, Account Planning Group - (Australia), Best presentation, Creative Strategy Awards 2014

With this campaign, OPSM tackled the important issue of children's vision by taking the optometrist's room into the homes of Australian families, creating a storybook that can determine if a child has an issue with his or her vision.

Dan Bye, Justin Graham and Ben Cooper, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Optus, the mobile network, created shark detecting technology to demonstrate its network coverage.

Kate Smither, Ant Melder and Justin Graham, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study shows how QUIT UK, a charity, used the Vine video platform to communicate the message that a person dies of a smoking-related illness every six seconds.

Danish Chan, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how the Victorian Responsible Gaming Foundation, a government organisation, aimed to reach out to "problem gamers" in Australia, and encourage them to seek help for their unhealthy gambling habits.




Warc's pick of the most effective case studies


Mobile marketing

Theories and trends in mobile campaigns


10 trends in mobile

What's changing in the global mobile sector


Accessible Apps

Opportunities from voice and motion activated apps


Depaul UK: iHobo

EACA Care winner: an app to raise awareness


Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


Mobile Marketing

Key trends in consumers' use of mobile devices