Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Simon Kemp, Research on Warc, We Are Social, 2015

This article summarises the findings from the 2015 We Are Social report (also available on Warc) on the key social, digital and mobile statistics around the world.


Simon Kemp, Research on Warc, We Are Social, 2015

This report presents charted data of key social, digital and mobile statistics at global and regional level for 2015, and includes detailed reports for 30 countries.


Sue Elms, Millward Brown Knowledge Point, January 2015

This article gives some tips for multiscreen ad campaigns, which should have a single brand story optimised for different platforms.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report discusses the advances made in the area of wearable technology, and where there is still room for manufacturers to progress, based on the views of several leading executives who attended CES 2015.


Marian Berelowitz, Market Leader, Quarter 1, 2015

This article outlines the results of several trends surveys that have detected a growing backlash against communications technology, and a desire to 'get off the grid'.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This article highlights insights into emerging technology from communications industry executives and the significance for marketers.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report shows how the Coca-Cola Company's Freestyle machine, a revolutionary soda-fountain dispenser, has become an invaluable data source for the soft drinks manufacturer.

WARC RECOMMENDS


RECOMMENDED CASES

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Warc's pick of the most effective case studies


WARC BRIEFING

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Theories and trends in mobile campaigns


TRENDS

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Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices