Low Lai Chow, Event Reports, CommunicAsia, June 2014
This event report explains how changing consumer habits - especially of younger people - is affecting telecommunications companies in Asia.
Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014
This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.
Matthew Tod, Admap, July/August 2014
This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.
Todd Herrold, Warc Best Practice, July/August 2014
This article identifies the opportunities for advertisers and brands provided by Facebook mobile advertising products.
Rachelle Headland, Admap, July/August 2014
This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Richard Owen, Andy Drake and Richard Annable, Admap, July/August 2014
This article uses lessons from mobile marketing and app development to explain how market researchers can realise the opportunity of mobile.
Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014
This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.
Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014
This event report discusses how Samsung, the electronics group, is enhancing the user experience by partnering with start-ups - a strategy based on four key components.