Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Mark Curtis, Warc Exclusive, August 2014

This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at how fast-food chain McDonald's is using innovative approaches on mobile to attract customers and drive growth in the Philippines and Singapore.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.


Jonathan Sinton, TNS, Connected Life, July 2014

This article sets out why brands need to develop a fully mobile-centric strategy that goes beyond just delivering a responsive version of the PC experience.


Joe Webb, TNS, Connected Life, July 2014

This article describes different personalities that digital markets can develop as they mature and how marketers can adapt to them.


Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.


Low Lai Chow, Event Reports, CommunicAsia, June 2014

This event report explains how changing consumer habits - especially of younger people - is affecting telecommunications companies in Asia.


Matthew Tod, Admap, July/August 2014

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.


Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.

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