Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report sets out how RBC, the Canadian bank, put customer insights at the heart of its efforts to roll out a mobile wallet service.


Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.


Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report outlines how Maybank, a Malaysian financial services group, tackled digital transformation.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report outlines ten digital marketing trends identified by Adobe Digital Index.


Hamid Habib, Warc Exclusive, OMD, September 2014

This article discusses how brands can engage with young consumers who frequently respond to the deluge of digital entertainment and communications by rejecting material that is too lengthy with the shorthand "Tl;dr" - or, "Too long; didn't read".


Mark Sareff, Pippa Kulmar, Adam Beaupeurt and Sarah Faraday, The Communications Council, Silver, Australian Effie Awards, 2014

This case study explains how KFC, the fast food chain, created a mobile app to boost afternoon snacking sales in Australia.


Joseph Smeaton, The Communications Council, Silver, Australian Effie Awards, 2014

This Australian case study describes how OPSM, the eyecare company, responded to the growth of a competitor by accessing a stream of un-tapped customers with a mobile app.


Nick Hirst, Admap, September 2014

This article sets out the basic features and benefits of 'proximity beacons' - low-cost transmitters which use Bluetooth to provide location targeted communications in stores.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices