Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness


Nielsen, March 2015

This article looks at how the changing digital landscape is affecting how, where and why people watch video programming.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report demonstrates how Office Depot has utilised augmented reality to differentiate itself during the back-to-school season, an intensely competitive period on the retail calendar.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Papa John's, the pizza chain, counters the "Fear of Missing Out" (FOMO) when formulating its mobile strategy.


Research on Warc, OMD, March 2015

This presentation summarises a survey into Chinese mobile use and reactions to mobile advertising in seven Chinese cities.


ARF Ogilvy Awards, Gold, Travel & leisure, 2015

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.


ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.


Michael Bayler, Market Leader, Quarter 2, 2015

This article examines the impact that the Internet of Things (IoT) could have on marketing and brands, and how it can be adapted to the FMCG sector.


J Walker Smith, Market Leader, Quarter 2, 2015

This article examines the business model of car service Uber, explaining why it is posing serious competition to established businesses across categories.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

WARC RECOMMENDS


RECOMMENDED CASES

Mobile

Warc's pick of the most effective case studies


WARC BRIEFING

Mobile marketing

Theories and trends in mobile campaigns


TRENDS

10 trends in mobile

What's changing in the global mobile sector


TRENDS

Accessible Apps

Opportunities from voice and motion activated apps


CASE STUDY

Depaul UK: iHobo

EACA Care winner: an app to raise awareness


WEBINAR

Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


TRENDS

Mobile Marketing

Key trends in consumers' use of mobile devices