Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with and increase viewer numbers in the Middle East.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Bijal Pathak and Spencer Moody, Warc Prize for Innovation, Entrant, 2014

This case study describes how fast-food company KFC Arabia capitalised on the hunger pangs of a TV star to create a significant increase in footfall throughout the region.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.


Anu Sachdev, Warc Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.


Warc News, 11 November 2014
LAGOS: The appetite of Nigerians for modern retail is growing faster than developers can build space, with international brands clamouring for places they can open stores."Everybody is talking about the size of Nigeria's population and the increasing.

Warc News, 10 November 2014
CAPE TOWN: Sub-Saharan Africa is the fastest growing region in the world for mobile connectivity and the number of unique mobile subscribers in the region is expected to grow to more than half a billion by 2020, according to a new industry report.The.

Warc News, 25 September 2014
DUBAI: Consumers in the Middle East spend more than one hour a day on news consumption and show a preference for stories that include video content, new research has shown.Consulting firm Deloitte polled 18-44 year olds in the United Arab Emirates, E.

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