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This Topic Page highlights short cuts to latest case studies, articles and videos on Middle Eastern and North African markets and consumers. Use the View All button to browse and search within lists of relevant news stories, cases and research papers.
BRICs
Your short cut to Warc material on on key emerging markets
Targeting the Lions
How brands can reach Africa's new middle class
Snickers: World's longest football match
Tapping into the football craze to boost Snickers' position as "man fuel"