Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Warc News, 30 April 2015
LAGOS: Nigerian consumers are upgrading their devices to enable anywhere participation in the online world, with smartphones now among the most-owned items and 84% of these being connected to the internet. Feature phones and desktops are being replac.

Tahaab Rais, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves.


Tahaab Rais, Warc Prize for Social Strategy, Shortlisted, 2015

This case study sets out how cereal brand Nestlé Fitness used a content strategy in the form of a two-week webshow challenge to appeal to women living in Arab countries.


Warc News, 15 April 2015
DUBAI: The online video category is set to grow "exponentially" in the Middle East and North Africa in 2015, according to an industry figure, with other key trends including the rise of programmatic buying, more ad-free content models and precision m.

Warc News, 08 April 2015
JOHANNESBURG: BlackBerry, the once dominant Canadian smartphone brand, still has 6% market penetration in five important African countries and its share is expected to rise to 16%, a new report has forecast.Research firms World Wide Worx and GeoPoll .

Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report explores some common misconceptions that global brands have when it comes to marketing in Africa.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how mobile money has reshaped the consumer marketplace in Africa, opening up new opportunities for the unbanked population and for brands to reach this group.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how brands large and small are making an impact in Africa.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how different brands have tackled marketing to a Moroccan audience.

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