Oliver Dennis, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how electronics manufacturer Samsung showcased the Galaxy NX Camera using the first web-controlled camera-bot, attracting media and tech industry attention around the world.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Toronto Football Club (TFC) used the signing of an English football star to drive interest in the team.


Jay Chiat Strategic Excellence Awards, Gold, Best Brief and Best Business Transformation, 2014

This case study explains how PBS, the public and government funded US broadcaster, promoted Channel THIRTEEN, its New York City-based affiliate, to people aged 25-45, highlighting its quality mission by promoting several fake reality TV show concepts.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes a campaign by premium Australian surf accessory brand Rip Curl to launch its GPS-enabled watch and app combination, GPS Search.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Sony Electronics used mobile media to target affluent US consumer electronics shoppers by building awareness and desire for its new 4K Ultra High Definition TV via Amazon.


Case Study

The Nike SB App
MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Nike, the sports clothing brand, encouraged consumers to adopt and engage with its SB app as a way of growing skateboarding participation.


Case Study

Beats Music
MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how Beats Music, the US electronics company, reinvented the digital music service category, building a mobile-first brand focused on customer experience.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Google, the technology company, used mobile gaming to raise awareness of its Google Maps app.

WARC RECOMMENDS


RECOMMENDED CASES

Leisure & Entertainment

Warc's pick of the most effective leisure case studies


CASE STUDY

Microsoft: Decode Jay-Z

Bing partners with a rap legend to build its brand


TRENDS

The New Newsstand

How small publishers crack the digital monetisation issue


COMPANY PROFILES

Leisure & Entertainment

Data and analysis on the sector's major companies


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website