Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015
This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".
Stephen Whiteside, Event Reports, TechCrunch Disrupt NY, May 2015
This event report outlines how Oculus, a firm spearheading the virtual-reality revolution, is seeking to ensure its products can become a mass-market success.
Joseph Clift, Event Reports, iMedia Summit, April 2015
This event report looks at how publishers and brands are approaching native advertising, incluidng examples from MailOnline, the Daily Mail newspaper's online offering.
Geoffrey Precourt, Event Reports, ARF Re:think, March 2015
This event report outlines how the marketing-research department at ESPN, the sports broadcaster, ensures its output achieves the maximum possible impact.
Pablo Verdin and Renata Policicio, ESOMAR, Latin America, April 2015
This paper argues that using biometrics to test emotional response to ads can predict success, based on research from Latin America.
Sophie FitzGerald, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.
Michiel Cox, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever with a statue of King Joffrey.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report outlines how GoPro, the camera brand, has built a "virtuous cycle" of content creation by working with athletes and other creators.
GfK, April 2015
This report explores how big data can be used by broadcasters to improve their services, building on the views of key decision makers from 14 major media groups.