Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2014

This event report shows how Channel THIRTEEN, the PBS TV station in New York, boosted buzz and membership levels by championing the importance of quality programming.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report addresses how Bon Appétit, the cooking magazine, has innovated in the digital space thanks to a tie-up with Watson, IBM’s cognitive computing platform.


Geoffrey Precourt, Event Reports, The Market Research Event, October 2014

This event report outlines ESPN's "philosophy" for measuring its brand health, an approach that treats this measure as a "living, breathing" metric.


Brian Carruthers, Event Reports, AOP Mobile Forum, September 2014

Mobile is not only changing everything, it is doing so with unprecedented speed and this event report takes a look at how publishers and agencies are coping.


Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the electronics market.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report relates how a "complete reset" of its business model turned around a failing newspaper brand.


Christina Aventi, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study describes the launch of a new football club in Sydney, Australia - the Western Sydney Wanderers - using local participation to build fan loyalty from the beginning.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.

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