Mat Watson, Mark Fathalla, Konrad Collao and Alex Charlton, ESOMAR, Qualitative, November 2014

Using a case study from ITV, the UK broadcaster, this paper explains how research using high quality audio-visual footage captured from a participants' perspective - using wearable technology - can answer client questions and generate insight.


Basant Rathore and Bhakti Malik , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how, in an increasingly digital age, newspapers in India were seeing a gruesome shift in the axis of journalism - a shift from 'shaping views' to 'delivering news', thereby diminishing the role of the 'conscience-keeper'.


Case Study

myStarjob.com
Lim Wai Yee and Edward Ong , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how, in 2012, myStarJob.


Jitender Dabas and Bhakti Malik , Warc Prize for Asian Strategy, Entrant, 2014

This is the story of how Dainik Jagran, India's most read newspaper, overcame the problem of readership not being passed on by delivering moral education to the new generation through its educational platform, Jagran Sanskarshala.


Me-An Bernardo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how HP, the technology company, placed its products in mini-films to reach students in the Philippines.


Charlie Lowe and Julian Webster , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how IBM, the technology firm, used LinkedIn, the business-oriented social networking service, to promote its Smarter Cities forum to Singaporeans.


Basant Rathore and Bhakti Malik , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how the challenge facing India's leading newspaper, Dainik Jagran, was in how it could secure future readers, given that today's digital generation now consumes its news so differently.


Mohammed Ali Merchant , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how, ever since it had acquired IBM's PC business, Lenovo had become the world's fastest-growing and number-one PC brand, the third-biggest maker of smart-connected devices and even the fourth-biggest smartphone maker.


Jenkantit Rujiramora , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how LINE, a mobile messenger service, held a contest and co-creation strategy to emotionally engage with users in Thailand.

WARC RECOMMENDS


RECOMMENDED CASES

Leisure & Entertainment

Warc's pick of the most effective leisure case studies


CASE STUDY

Microsoft: Decode Jay-Z

Bing partners with a rap legend to build its brand


TRENDS

The New Newsstand

How small publishers crack the digital monetisation issue


COMPANY PROFILES

Leisure & Entertainment

Data and analysis on the sector's major companies


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website