Andy Nairn, Ben Walker and Simon Carr, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Paddy power, the online bookmakers, partnered with Stonewall, the LGBT charity, to tackle homophobia in sport in the UK.


Neil Burling and David Wilding, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Lego, the children's building-block toy, launched The Lego Movie in the UK by recreating an entire ad break in Lego.


Jonathan Daly, Kyle Fiore and Liam Brown, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.


Steve Hopkins and Tim Whirledge, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how BT, the telecommunications company, used a new sports channel with football rights to reduce customer churn and drive acquisition of new customers in the UK.


Clare Phillips, Rufus Radcliffe and Elinor Bateman, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how ITV, the UK television network, used rebranding in order to regain interest and affection that had been lost from the British audience and advertisers.


Matt Jones, Emily Harlock, Craig Mawdsley and Marie Oldham, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case case study explains how The National Lottery, the UK lottery that collects money for good causes, engaged people with the game when increasing its price point.


Oliver Dennis, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how electronics manufacturer Samsung showcased the Galaxy NX Camera using the first web-controlled camera-bot, attracting media and tech industry attention around the world.


Jay Chiat Strategic Excellence Awards, Gold, Best Brief and Best Business Transformation, 2014

This case study explains how PBS, the public and government funded US broadcaster, promoted Channel THIRTEEN, its New York City-based affiliate, to people aged 25-45, highlighting its quality mission by promoting several fake reality TV show concepts.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.

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