Srikeit Tadepalli, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Mumbai Indians, the Indian cricket team, used social media to connect with fans and reward loyalty. The team already had a strong social media following, but with low engagement.

Dhunji S. Wadia and Ravi Walia, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how a broadcasting company SAB TV targeted India's youth through mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com. In the game players could become the mayor of SABurbia by completing a series of tasks that involved sharing, helping and interacting with the show's characters and plots.

Dhunji S. Wadia and Ravi Walia, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how broadcasting challenger brand, SAB TV, reached out to India's youth with a social game. SAB TV was recreated as a social game called SABurbia.com, linked to Facebook, where players could become the mayor of SABurbia by completing a series of tasks that involved sharing, helping and interacting with the show's characters and plots.

Elaine Loh, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the GATSBY 5th Dance Competition (GDC), an event organised by Mandom Corporation, a beauty and personal care company, was promoted in a search for Southeast Asia's best student dancers. Every year, eight finalists from eight different countries, each having emerged as the champion of their country, compete against each other in a final.

Case Study

The ARIA Awards
Gina Williams, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by the Australian Recording Industry Association (ARIA), a national industry association, which used an influencer-based social media campaign to promote its awards ceremony. There was mass awareness, but little credibility and declining viewership: The not-for-profit ARIA awards had a proud 27-year heritage, but needed a radical reinvention to get back into the hearts and minds of both the industry and the public.

Deepak Gopalakrishnan, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the sport of field hockey was revived in India with the launch of a new league - the Hero Hockey India League (HHIL) - on social media. Sports in the country was dominated by cricket, particularly following international successes, and hockey viewing and game attendance had declined.

Emma Marie Lea, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Walt Disney World Resort, the theme park in Florida, US, which used a digital campaign to encourage visits from holiday-makers from the UK. A holiday planning app was created for Facebook, giving users information about the park, helping users to plan based on their children's ages, and including content such as videos and pictures.

Sabrina Benz, Antonella Peschechera and Matteo Bosisio, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how Arena di Verona, an Italian opera theatre, sought to attract a younger, non-opera fan audience through social media. The company used Twitter - despite not having a Twitter account.

Deepak Gopalakrishnan, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how newly launched Indian TV channel FOX Crime targeted younger viewers with a digital and social media campaign. The campaign turned viewers into detectives, inviting them to solve clues.

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