Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2015

This event report covers the potential problems that could emerge if marketers neglect cross-platform measurement because of their efforts to leverage big data.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report details how the Washington Post has transformed its strategy after being purchased by Jeff Bezos, the CEO of Amazon.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at how one brand went about entering a new category and challenging the market leader there.


Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report details Netflix's attempts to mix automation and human insight in its programmatic ad campaigns.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at the rise of dating app Tinder and its founder's aspirations to be more than just another social network.


Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report discusses how The New Yorker, the magazine owned by Condé Nast, boosted online readership and subscriptions by changing its approach to paywalls.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Samsung Electronics Italy enhanced its image by creating the Samsung Maestros Academy.

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