Narmata Keswani and Madhavi Unni, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Google, the technology company, created mass awareness of the Google Search's new features and drove search volume in India.


Hans Lopez-Vito, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how private online news provider NetEase pushed China's strict state controls by challenging people not to follow the news blindly.


Lindsey Cummings, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Nike made street running easier for Indonesian youth by facilitating their nonconformist spirit in a social media campaign.


Divya Sharma and Sumeer Mathur , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Microsoft targeted women in India to overturn a decline in household PCs sales, by explaining how PCs could benefit women.


Murtaza A. Tajbhoy , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how, Ada ('Today'), a young newspaper in Sri Lanka, promoted national reconciliation in the run up to New Year celebrations to increase its circulation.


Euromonitor Profiles, September 2014
This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung. Included is a strategic evaluation with key facts about the South Korean company, competitive positioning against comparative brands, and assessment of its position in the electronics market.

European Association of Communications Agencies, Grand Prix, Euro Effies, 2014

This case study describes how Playstation promoted its PS4 as the 'next gen' console of choice for the gaming specialist in France, Spain and the UK.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study explains how Expedia, the online travel agent, used one emotional campaign strategy to tackle two different challenges in the UK and France.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Universal Music, a record company, promoted artist Avicii with a participatory campaign which invited 'bedroom producers' to collaborate with Avicii on a new single.

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