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Market Leader: Quarter 3 2012

New thinking, different perspectives
Consumers increasingly have the power to make capitalism work better. Advertising is increasingly criticised for promoting an unhealthy, unhappy preoccupation with material goods but the marketing principle, properly executed, creates and guarantees fairness.



VIEWPOINT

John KayJohn Kay

Capitalism need not be about greed and gambling


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OPINION

Editorial – Judie Lannon
What is marketing

Chopping Block – Jeremy Bullmore
People, plonk and placebos

Speaker's Corner – Liu Xiaoming
Marketing's critical role for the export drive

The Last Word – Rory Sutherland
How to train elephants, drink less and lose weight


LETTER FROM AMERICA

Allyson Stewart-AllenAllyson Stewart-Allen

Brands that mess up in the US must understand the public to regain trust


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