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Market Leader: Quarter 2 2013

New thinking, different perspectives
One of the casualties of disruptive change is a respect for the things that remain constant. However, the focus of this Market Leader champions the view that a company becomes successful by never losing sight of the core – the business that made it money in the first place.


BACK TO BASICS

Global brands world order

Grow the core for brand success

Economic and technological upheavals often result in loss of focus. Marketers become distracted by passing fads, neglecting their core – the original source of business – in the process. This article describes a step-by-step process that ensures the core business is refreshed and reinvented


TRENDWATCH

Melanie HowardMelanie Howard

More Ish: Setting the consumer tone for 2013


IDEAS AND ISSUES

ideasOver to you

Opinions on Anna Wintour, discourse analysis and B2B marketing



CHOPPING BLOCK

Jeremy BullmoreJeremy Bullmore

Are you getting personal? Then keep your distance


MORE INFORMATION

Market Leader is the leading strategic marketing quarterly.

It is published by Warc in association with the Marketing Society.

Subscribe now in the Warc Store.


OPINION

opinion

Editorial – Judie Lannon
Back to basics

Viewpoint – Jane Asscher
Brand response is the way forward

Speaker's Corner – Laura Mazur
The seven deadly sins of business writing

The Last Word – Rory Sutherland
Is customer loyalty irrational?


LETTER FROM CAPE TOWN

Jonty FisherJonty Fisher

Lessons from the world's 'mobile only' continent


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