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Market Leader: Quarter 1 2012

New thinking, different perspectives
It is commonplace to say that brands live in the mind (as opposed to the factory). But where they really live is in culture, in society's norms, values, codes and practices. To reach people, innovate for their culture.


CULTURAL INNOVATION

cultural innovation

Triumph of a better ideology

The merits of cultural innovation – champion a better ideology and the world will take notice.


TRENDWATCH

Melanie HowardMelanie Howard

The consumer psyche: Attitudes and behaviour refuse to follow logical patterns


OPINION


RETAIL RENEGADES

retail renegades

Blazing the retail trail

Read examples from around the world of the kind of mould-breaking retail innovators that shoppers love and that are succeeding in this more competitive environment.


CHOPPING BLOCK

Jeremy BullmoreJeremy Bullmore

We know what we think about brands. But what do brands think of us?


MORE INFORMATION

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LETTER FROM TOKYO

David NicholsDavid Nichols

No growth doesn't mean no change: women, earthquakes and ad agencies


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