In-game Branding

In-game branding as a marketing channel

In-game Branding


James Needham, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Australian TV provider Foxtel created the Foxtel Alert Shirt, which turned professional sport from something you watch into something you're physically involved in.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Kia Motors Australia built deeper engagement with target consumers and improved perceptions around Kia's quality and innovation credentials through maximising the impact of its Australian Open Tennis sponsorship.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Lexus generated global awareness and consideration of its new IS model among an aspirational, younger audience, while continuing to reinforce key brand attributes like performance and style.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Sports Revolution, a sports media company, developed CelticLIVE, the world's first fully integrated high-density sports stadia wi-fi complete with a bespoke match day sports app.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how US-based insurance company State Farm used a native mobile advertising program to remind its auto insurance consumers of the company promise to get them back on the road when in need of repairs.


Gaurav Kumar Varshney , Warc Prize for Asian Strategy, Entrant, 2014

This humourous campaign promoted Center chewing gum in India by switching its budget away from TV and spending on digital platforms instead.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how FrogAsia, a education technology provider, used an online game to engage teachers and schoolchildren and improve the standard of English used in Malaysia.


Jay Caplan , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how L'Oreal, the skincare brand, launched the White Perfect Clinical Product, a skin whitening range, to reach Chinese women.

WARC RECOMMENDS


ARTICLE FOCUS

In-Game Advertising

An overview from the Advertising Research Foundation


RECOMMENDED CASES

In-game Branding

Warc's pick of the most effective case studies


ADMAP

In-game Branding

Gaming focus in the October 2010 issue


TRENDS

Cloud Gaming

What the end of the console means for the industry