In-game Branding

In-game branding as a marketing channel

In-game Branding


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how UPS, the logistics company, used a sports theme to boost brand love among small and medium-sized businesses and attract them as new customers.


Effie Worldwide, Gold, North America Effies 2014

This case study explains how Procter & Gamble, the multinational consumer goods company, partnered with Walgreens, the US retailer, and the People's Choice Awards to increase sales of P&G beauty products and improve Walgreens' positioning.


Effie Worldwide, Bronze, North America Effies 2014

This case study explains an emotional campaign by OREO, the cookie brand, which built on a child's openness and curiosity to connect with a range of target groups in the US and Canada.


Effie Worldwide, Bronze, North America Effies 2014

This case study demonstrates how PEOPLE, a celebrity-focused US magazine, reversed a decline in sales by encouraging loyal readers to purchase more frequently.


Effie Worldwide, Bronze, North America Effies 2014

This case study describes how ZYRTEC, an over-the-counter 24-hour allergy medication sold in the US, convinced complacent allergy sufferers to swap brands.


Effie Worldwide, Silver, North America Effies 2014

This case study describes how AMP Energy, an energy drink brand owned by PepsiCo, used a mobile racing game and a partnership with the retailer 7-Eleven, targeting male millennials to increase sales in the US.


Effie Worldwide, Bronze, North America Effies 2014

This case study shows how the California Lottery launched Powerball in California, the largest jackpot game in the US, tackling perceptions of poor odds of winning by focusing on hope.


Effie Worldwide, Gold, North America Effies 2014

This case study describes how Madden NFL, a video game, increased sales in the US by winning back 'retired' players with a series of humourous celebrity-featuring TV ads that reminded them of the competitive rivalry they had enjoyed through the game.

WARC RECOMMENDS


ARTICLE FOCUS

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RECOMMENDED CASES

In-game Branding

Warc's pick of the most effective case studies


ADMAP

In-game Branding

Gaming focus in the October 2010 issue


TRENDS

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