IMC European Awards 2013

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IMC European Awards 2013

The IMC European Awards reward integrated marketing communications strategies.

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GRAND PRIX

DELA (Ogilvy & Mather Amsterdam)
Why wait until it's too late

DELA

In this campaign DELA, a Dutch funeral insurance cooperative, encouraged people to tell the people they cared about how they felt.

Television ads featured ordinary people, and outdoor ads featuring unique messages were placed close to the person who they were intended for.


GOLD WINNERS

Murphy's (Publicis)
When it rains it pours

Murphy's

SOS Kinderdorpen (darw!n)
99%

ALS Foundation (Publicis)
I have already died

Triumph Essence (Geometry Global)
Launch Campaign at Selfridges


SELECTED SILVERS

IBM (Ogilvy & Mather Amsterdam)
Aurora's Idea

IBM

Czech Olympic Committee (Ogilvy Prague/Geometry Global)
Live London

Public Health England (23red)
Stoptober