Home > Case Studies > Awards > IMC European Awards 2011
Recognising promotional marketing The ambition of the IMCC is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.
The top prize went to Dutch beer brand Bavaria and agency Selmore for the DutchDress campaign.
To cut through the clutter of promotions targeted at beer-drinking men during the World Cup, Bavaria reached out to fashion-sensitive women and created a viral campaign that gained international attention.
Audi A1 (Tequila Ireland) Chase
Beatbullying (Arnold KLP) The Big March
Kelloggs (Ogilvy Dublin) Field of Dreams
De Bijenkorf (Selmore) Inspiration 140 years
Sharkproject (Wegner & Partner GmbH) Spendenkampagne - Stop Finning
De Bijenkorf (Selmore) The Crazy Queue
City of Antwerp (LDV United) Thank you for not speeding