Sustainability & CSR

Cause-related and sustainable marketing

Sustainability & CSR


William Ratcliffe and Chris Coulter , Warc Best Practice, May 2015

This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have become sceptical of marketing claims due to exposure to 'greenwashing'.


Chris Caley & Alicia Philipp, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines Patagonia's approach to driving "good growth", a model which aims to consider employees, communities and the state of the planet as well as driving the bottom line.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

Ivanhoe Cambridge wanted to take advantage of the growing interest in Black Friday sales in Canada but was aware that a lot of negative press surrounded the event.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how a complete re-branding and design overhaul saw Fair Trader, a cooperative model based on selling fairly traded products in the UK, move from loss to profit in just 12 months.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how PIP Organic, an independent brand of 100% organic juices and smoothies in the UK, successfully launched a new range for children through clearly differentiated packaging design.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.

WARC RECOMMENDS


ADMAP

Meaningful Marketing

A cause-related marketing focus for the Dec 12 issue


BEST PRACTICE

Practical tips on going green

Developing an effective cause-related brand strategy


TRENDS

How to sustain sustainability?

Where consumers are on the road to sustainable living


CASE STUDY

SunChips: Building a Pre-eminent Green Brand

Turning a healthy snack into a leading U.S. green brand


TRENDS

The green (and variegated) consumer

Euromonitor on consumers' green habits


CASE STUDY

I LOHAS: Crush Eco

Warc Prize Asia winner launches a green water brand