France

French marketing, consumers & brands

France


Warc News, 22 July 2014
SEOUL/PARIS: Six out of the seven new cities that will join the list of top cities for luxury goods over the next decade will come from China, although mature markets will still remain highly relevant, a new report from McKinsey has forecast. The management consultancy used its CityScope proprietary methodology to predict that Beijing, Chongqing, Guangzhou, Hong Kong, Shenzhen and Tianjin will be among the world's top luxury cities in ten years' time – and Rio de Janei.

Warc News, 22 July 2014
PARIS: The importance of digital strategy for the FMCG industry has been highlighted in a new global study, which found over half (54%) of C-suite and senior executives see digital as their top priority over the next 12 months. According to the second annual Global Top of Mind survey from the Consumer Goods Forum and consultancy KPMG International, the focus of executive attention has shifted from economic uncertainty t.

Warc News, 04 July 2014
LEEDS: Almost one third of all UK shoppers are interested in the Tour de France, while leading brands are planning to target local communities during the cycle race which starts this weekend.Shopper marketing agency Savvy Marketing polled 1,000 UK ho.

Stéphane Roger, Research on Warc, Kantar Worldpanel, June 2014

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.


Warc News, 23 June 2014
PARIS: Procter & Gamble, the FMCG multinational, plans to address "chronic consumer issues" and to improve its existing offerings by entering into new product categories, the company's chief financial officer has revealed.Speaking at the Deutsche.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Carambar, the French confectionery, reactivated love for a previously iconic brand and revitalised sales.


Case Study

Evian Baby&Me
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes an international campaign by Evian, the bottled water, which reinforced its 'youth' brand.


Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014

This case study describes how Expedia, a travel bookings website, repositioned its brand to focus on experience rather than price in the UK and France to meet two different challenges.


Case Study

Le Trèfle: Emma
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a humorous campaign for Le Trèfle, a French toilet paper brand that was struggling in a competitive market.

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