France

French marketing, consumers & brands

France


Warc News, 16 October 2014
PARIS: Groupe BPCE, one of the largest banks in France, has joined forces with social network Twitter to allow its customers to make financial transactions via tweets.The service will be run by S-Money, the bank's mobile payments division, enabling T.

Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Expedia, the online travel brand, used a single creative idea to tackle two different business problems in the UK and France.


Andrew Green, International Journal of Market Research, Vol. 56, No. 5, 2014
Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.

Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.


Warc News, 16 September 2014
PARIS: Netflix, the US-based OTT video streaming service, is expanding across Europe, with yesterday's launch in France the first of several across the continent. The move marks a development that is expected to boost the OTT video market to around $4.6bn this year.

Warc News, 02 September 2014
PARIS: The successful move of the Havas advertising group to embrace digital was in part a consequence of the planned merger between Publicis and Omnicom, according to its top executive. While that union eventually fell apart, chairman and CEO Yannick Bolloré told the Financial Times that it had kept him awake at night. "It made me think a lot about scale and it forced us to accelerate the pace of change," he said.

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