France

French marketing, consumers & brands

France


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.


Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Philips, an electronic shavers brand, used a combination of video stories to launch a new product and increase relevance amongst men aged 15-25 years in France, the Netherlands and Germany.


European Association of Communications Agencies, Grand Prix, Euro Effies, 2014

This case study describes how Playstation promoted its PS4 as the 'next gen' console of choice for the gaming specialist in France, Spain and the UK.


Warc News, 16 September 2014
PARIS: Netflix, the US-based OTT video streaming service, is expanding across Europe, with yesterday's launch in France the first of several across the continent. The move marks a development that is expected to boost the OTT video market to around $4.6bn this year.

Warc News, 02 September 2014
PARIS: The successful move of the Havas advertising group to embrace digital was in part a consequence of the planned merger between Publicis and Omnicom, according to its top executive. While that union eventually fell apart, chairman and CEO Yannick Bolloré told the Financial Times that it had kept him awake at night. "It made me think a lot about scale and it forced us to accelerate the pace of change," he said.

Warc News, 29 August 2014
PARIS: French consumers tend to favour domestic websites, with international names challenging for a top spot only in categories such as travel and tourism and, to a lesser extent, clothing.Harris Interactive analysed responses from a representative .

WARC RECOMMENDS


CASE STUDY

Dior J'adore

Relaunching one of France's most iconic beauty brands


ARTICLE FOCUS

Letter from Paris

What is France doing right – and how can it be copied?


RESEARCH PAPER

Analysis from eYeka

Why online content creators are not all created equal


CASE STUDY

Canal+: The Bear

How a funny ad boosted a French premium TV service