France

French marketing, consumers & brands

France


Warc News, 29 July 2015
PARIS: Brands can benefit from associating themselves with music because active fans are more likely to buy their products and to recommend brands involved in their passion, according to a new global survey. Nearly three-quarters (73%) of music fans .

Warc News, 16 July 2015
PARIS: One consequence of the price deflation currently being seen across the European grocery sector is that shoppers appear to be channelling their nominal savings towards brands as they buy fewer private label items. An analysis by market intellig.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Mondelez International increased sales and gained new customers for its Milka chocolate bar in France.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how France's national state-owned railway, SNCF, attracted the attention of engineering students with a view to recruit them.


Case Study

Transavia: eBay
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how French charity, the Alliance for Cancer Research (APREC), raised its profile and boosted the number of new donors.


Warc News, 04 June 2015
PARIS: Drinks giant Pernod Ricard is restructuring its marketing teams to focus on "consumption moments" rather than individual brands in order to better connect with consumers. People are "no longer specifically loyal to one single brand, but to a r.

WARC RECOMMENDS


CASE STUDY

Dior J'adore

Relaunching one of France's most iconic beauty brands


ARTICLE FOCUS

Letter from Paris

What is France doing right – and how can it be copied?


RESEARCH PAPER

Analysis from eYeka

Why online content creators are not all created equal


CASE STUDY

Canal+: The Bear

How a funny ad boosted a French premium TV service