France

French marketing, consumers & brands

France


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Mondelez International increased sales and gained new customers for its Milka chocolate bar in France.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.


Case Study

Transavia: eBay
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how France's national state-owned railway, SNCF, attracted the attention of engineering students with a view to recruit them.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how French charity, the Alliance for Cancer Research (APREC), raised its profile and boosted the number of new donors.


Warc News, 04 June 2015
PARIS: Drinks giant Pernod Ricard is restructuring its marketing teams to focus on "consumption moments" rather than individual brands in order to better connect with consumers. People are "no longer specifically loyal to one single brand, but to a r.

Warc News, 30 March 2015
PARIS: Most loyalty programs continue to reward consumers only for purchases and are neglecting the many digital opportunities to engage them, according to new research.Capgemini Consulting researched the loyalty programs of 160 global companies acro.

Warc News, 04 November 2014
PARIS/NEW YORK: French holding company Publicis Groupe has announced the acquisition of leading independent digital ad specialist Sapient, a move which Sir Martin Sorrell described as "the behaviour of a jilted lover".This was in reference to the col.

WARC RECOMMENDS


CASE STUDY

Dior J'adore

Relaunching one of France's most iconic beauty brands


ARTICLE FOCUS

Letter from Paris

What is France doing right – and how can it be copied?


RESEARCH PAPER

Analysis from eYeka

Why online content creators are not all created equal


CASE STUDY

Canal+: The Bear

How a funny ad boosted a French premium TV service