France

French marketing, consumers & brands

France

WARC RECOMMENDS


CASE STUDY

Dior J'adore

Relaunching one of France's most iconic beauty brands


ARTICLE FOCUS

Letter from Paris

What is France doing right – and how can it be copied?


RESEARCH PAPER

Analysis from eYeka

Why online content creators are not all created equal


CASE STUDY

Canal+: The Bear

How a funny ad boosted a French premium TV service