French marketing, consumers & brands


Warc News, 31 July 2014
PARIS: As part of its bid to seek a more direct relationship with its customers, cosmetics giant L'Oréal has developed and launched a free app that allows users to try out make-up products via an iPhone or iPad. Launched in May this year, the "Makeup Genius" app has already been downloaded 250,000 times in France and is also available in China and the US before being rolled out to other markets, the Financial Times reported.

Warc News, 22 July 2014
SEOUL/PARIS: Six out of the seven new cities that will join the list of top cities for luxury goods over the next decade will come from China, although mature markets will still remain highly relevant, a new report from McKinsey has forecast.The mana.

Warc News, 22 July 2014
PARIS: The importance of digital strategy for the FMCG industry has been highlighted in a new global study, which found over half (54%) of C-suite and senior executives see digital as their top priority over the next 12 months.According to the second.

Warc News, 04 July 2014
LEEDS: Almost one third of all UK shoppers are interested in the Tour de France, while leading brands are planning to target local communities during the cycle race which starts this weekend.Shopper marketing agency Savvy Marketing polled 1,000 UK ho.

Stéphane Roger, Research on Warc, Kantar Worldpanel, June 2014

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Warc News, 23 June 2014
PARIS: Procter & Gamble, the FMCG multinational, plans to address "chronic consumer issues" and to improve its existing offerings by entering into new product categories, the company's chief financial officer has revealed.Speaking at the Deutsche.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign by a group of French non-governmentel organisations, led by les Restaurants du Coeur, to prevent the abolition of the Most Deprived Persons (MDP) European food aid project.

Case Study

Evian Baby&Me
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes an international campaign by Evian, the bottled water, which reinforced its 'youth' brand.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Carambar, the French confectionery, reactivated love for a previously iconic brand and revitalised sales.



Dior J'adore

Relaunching one of France's most iconic beauty brands


Letter from Paris

What is France doing right – and how can it be copied?


Analysis from eYeka

Why online content creators are not all created equal


Canal+: The Bear

How a funny ad boosted a French premium TV service