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Warc's Data section contains the latest advertising expenditure data from 88 global markets, a comparison of global media costs and adspend forecasts for 12 key countries (view what we cover). Alongside this you will find a wide range of media usage statistics and useful benchmarking tools to help with budget-setting.

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Access annual advertising expenditure data (1980–2014) from 88 global markets.

Takeaway Tables
Ready-made tables for all markets and media (Excel)
Table Builder - NEW
Create your own tables according to date, market and medium (Excel)

Global Marketing IndexNEW
Browse results from the monthly marketing indicator
Time Spent by Medium 
Data for 50+ markets across seven major media (Excel)
Top 10 Brands
Browse the top 10 global brands by users in over 50 markets (Excel)


Access the Warc adspend forecasts for 2014-15 for 12 major markets.

International Ad Forecast
Warc's own ad forecast across seven major media
Consensus Ad ForecastNEW
A consensus of the latest third party ad forecasts

Global Ad Trends 2014
Adspend summary for seven media in 88 individual markets back to 1980
Adstats: Television Adspend
April's Adstats analysing global TV adspend
Adstats: Global Media Consumption
December's Adstats provided by GlobalWebIndex


Compare global media costs and access Warc's latest media inflation forecast.

Table Builder - NEW
Compare costs by market, medium, target audience and time period (Excel)
Media Inflation Forecast
Future trends for advertising formats in major global markets (Excel)

Expenditure Report