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Forecasts & Data

Warc's Forecasts & Data section contains the latest advertising expenditure data from 80 global markets, a comparison of global media costs and adspend forecasts for 12 key countries (view what we cover). Alongside this you will find a wide range of media usage statistics and useful benchmarking tools to help with the budget-setting process.


ADSPEND DATABASE

Access adspend data (1981-2010) from 80 global markets, with forecasts for 12 key countries.

Takeaway Tables
Ready-made tables for all markets and media (Excel)
Table Builder
Create your own tables according to date, market and medium (Excel)

MEDIA DATA
Time Spent by Medium
Data for 50+ markets across seven major media (Excel)
TV Viewing Trends
TV viewing and channel shares for 70+ countries (Excel)
Newspapers Trends
Press data for 80+ countries, including top titles and circulation (PDF)

QUARTERLY FORECASTS

Access the Warc adspend forecasts for 2011-12 for 12 major markets.

International Ad Forecast 
Warc's own ad forecast across seven major media (Excel & PowerPoint)
Consensus Forecast – NEW
A consensus of the latest third party ad forecasts (PowerPoint)
GLOBAL MEDIA COSTS

Compare global media costs and access Warc's latest media inflation forecast.

Table Builder
Compare costs by market, medium, target audience and time period (Excel)
Media Inflation Forecast
Future trends for advertising formats in major global markets (Excel)

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Expenditure Report