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Warc's Data section contains the latest advertising expenditure data from 93 global markets, a comparison of global media costs and adspend forecasts for 12 key countries (view what we cover). Alongside this you will find a wide range of media usage statistics and useful benchmarking tools to help with budget-setting.

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ADSPEND DATABASE

Access annual advertising expenditure data (1980–2015) from 93 global markets.

Takeaway Tables
Ready-made tables for all markets and media (Excel)
Table Builder
Create your own tables according to date, market and medium (Excel)

OTHER DATA
Global Marketing Index
Browse results from the monthly marketing indicator
Time Spent by Medium 
Trends for 32 markets across primary media and second screens - NEW
Top 10 Brands
Browse the top 10 global brands by users in over 50 markets (Excel)
Advertising/Sales Ratios
US Advertising/sales ratios for 200 SIC-coded industries (Excel)

FORECAST REPORTS

Access the Warc adspend forecasts for 2015/16 for 12 major markets.

International Ad Forecast
Warc's own ad forecast across seven major media
Consensus Ad Forecast
A consensus of the latest third party ad forecasts

DATA ARTICLES
Global Ad Trends 2015
Adspend summary for eight media in 90 individual markets back to 1980
Mobile Marketing in India
Results from this year's survey, conducted on behalf of the MMA
Mobile Marketing in Asia-Pacific
Regional mobile survey conducted on behalf of the MMA
Adstats: Ad Blocking
March's Adstats, summarising ad blocking data from PageFair/Adobe

GLOBAL MEDIA COSTS

Compare global media costs and access Warc's latest media inflation forecast.

Table Builder
Compare costs by market, medium, target audience and time period (Excel)
Media Inflation Forecast
Future trends for advertising formats in major global markets (Excel) - NEW


Expenditure Report