Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report demonstrates how Kraft Foods, the grocery group, is spearheading the data revolution, using the vast amount of data it collects to segment its audience for more effective targeting.


Connie Xu, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Chips Ahoy!, a food brand owned by Mondelez International, set out to dominate April Fool's Day in China by targeting a young audience.


Vanich Jirasuwankij, Nuntaporn Laoruangroj and Chanya Sutthienkul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how KFC, the fast food chain, created an online platform for good deeds aimed at teens in Thailand.


Someshwar R. Mehra , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how McVitie's, the biscuit brand, used a health-based message in india to increase its share of mind against a dominant competitor.


Bhaskar Thakur and Kamakshi Thareja, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Nestle MUNCH had always owned the 'crunchy' space in India, but this was becoming a ubiquitous category descriptor, as the competition was launching larger wafer sizes and Nestle MUNCH's market share was stagnating.


Karen Lo and Joey Sin , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Nestle Pak Fook, an established packaged bean curd (tofu) brand, boosted sales in Hong Kong via an online video love story.


Jamo Woo and Icy Han, Warc Prize for Asian Strategy, Entrant, 2014

This case study explained how Nutrilon, an imported infant-milk brand, used programmatic ad buying to reach mothers in China.


Someshwar Mehra , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element.


Cairo Marsh and Mark Leong, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how McDonald's, the fast food chain, made its existing mobile loyalty programme in Japan more effective by leveraging user data.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand