Charles Young and Adam Page, Journal of Advertising Research, Vol. 54, No. 4, 2014
The current research used McDonald's data to explore the relationship between advertising quality and sales growth. Based on a 6.5-year dataset involving more than 180,000 consumer interviews, the researchers found that nearly half of McDonald's sales growth could be explained by variables related to advertising quality.

Angela Morris, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Coco Pops, the cereal brand owned by Kellogg's, changed its advertising to comply with restrictions around advertising to children whilst retaining its 'fun' positioning.


Will Peart, Julie Pasquier and Hannah Muirhead, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study sets out how Mrs Mac's, a pie brand, increased sales in Australia by making its products an essential ingredient for much-loved road trips.


Christina Aventi and Sarah Hood, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Meat & Livestock Australia, a trade body, increased sales of lamb with a new approach to its annual Australia Day campaign.


Ilona Janashvili and Alex Carroll, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how SPC, an Australian processed fruit brand, used a real-time social media strategy to revive its brand and increase sales.


Fran Alberry, MRS Awards, Finalist, December 2014

This article explains how Knorr, the cooking and ingredients brand, defined authenticity as a universal term to internationalise its brand positioning.


Case Study

Android Kit Kat
Barry Christie , Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Nestle made unexpected connections between brands by partnering with Google to name an Android operating system Android KitKat.


Masroor Ezami, Warc Prize for Innovation, Entrant, 2014

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.


Bijal Pathak and Spencer Moody, Warc Prize for Innovation, Entrant, 2014

This case study describes how fast-food company KFC Arabia capitalised on the hunger pangs of a TV star to create a significant increase in footfall throughout the region.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand