Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the packaged food market.

Tobias Puehse, Nielsen, March 2015

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.


Geoffrey Precourt, Event Reports, 4A's Transformation, March 2015

This event report outlines how Chipotle, the restaurant chain, is challenging marketing conventions in the quick-service category.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Papa John's, the pizza chain, counters the "Fear of Missing Out" (FOMO) when formulating its mobile strategy.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report details a campaign from Sour Patch Kids, Mondelez International's candy brand, which used YouTube influencers in a distinctive way to engage teens.


Euromonitor Profiles, March 2015
This Company Profile from Euromonitor is the second part of three, providing key details and analysis of Nestlé SA in the baby food and dairy sector. Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the food market.

ARF Ogilvy Awards, Gold, Food & grocery, 2015

This case study explains how Knorr Sides, a food brand, took a new approach to adveritisng in the US to reverse brand decline and icnrease sales.


ARF Ogilvy Awards, Silver, Food & beverage, 2015

This case study explains how US cheese brand Cracker Barrel used TV ad creative to reinforce its 'deliciously different' message and increase sales.


Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand