Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek, Lorraine J. Weatherspoon, Soo-Kyong Kim and Karen C. Smreker, International Journal of Advertising, Vol. 33, No. 3, 2014
Food marketing is under increased scrutiny for its implicated role in the childhood obesity epidemic. Free branded online advergames are ubiquitous.

Case Studies on Warc, Warc 100, 2014

This campaign, from LAICA, a Costa Rican sugar producer, tackled media misconceptions and cultural hearsay about sugar.


Case Studies on Warc, Warc 100, 2014
This campaign for McDonalds was based around a competition encouraging Hong Kong children to submit their own creative ideas and designs for a new McDonald's outlet. The winners then had their ideas incorporated in the restaurant itself.

Karine M. Charry, International Journal of Advertising, Vol. 33, No. 3, 2014
Although many scholars have raised concerns about product placement directed at children, the practice may offer interesting outcomes when used for pro-social objectives. This study investigates the effectiveness of placements promoting the consumption of fruits and vegetables.

Eunji Cho and Seung-Chul Yoo, International Journal of Advertising, Vol. 33, No. 3, 2014
The aim of this study was to investigate the effects of violent TV programmes on the effectiveness of advertising aimed at children. Using an experimental method, this study found that violent programmes elicit a high level of excitation among kindergarten attendees, which substantially enhances their advertising effectiveness.

Case Studies on Warc, Warc 100, 2014

This campaign aimed to promote McDonald's in Hong Kong during Chinese New Year.


Stephen Whiteside, Event Reports, VideoNuze 2014 Online Video Advertising Summit, June 2014

This report explains how Quiznos, the quick service restaurant chain, is using content marketing to attract young people and rebuild its brand following a financial restructuring.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at how fast-food chain McDonald's is using innovative approaches on mobile to attract customers and drive growth in the Philippines and Singapore.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.

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