Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2014

This event report explains how brands and agencies can overcome the commoditization of marketing, based on the views of Eliza Esquivel, vp/global brand strategy at snacks group Mondelez International.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how the Kellogg Co.


Jay Chiat Strategic Excellence Awards, Silver, 2014

This case study explains how Cheerios, the cereal brand, created an emotional ad with a somewhat controversial theme to rebuild its connection with families in the US.


Jay Chiat Strategic Excellence Awards, Silver, 2014

This case study explains how Kissan, the Indian ketchup brand, brought its 'made with real tomatoes' claim to life by encouraging mothers and children to grow their own tomato plants.


Stephen Whiteside, Event Reports, SM2 Innovation Summit, October 2014

This event report explains how Hellman's, the mayonnaise brand owned by Unilever, created a WhatsApp recipe service to increase usage occasions in Brazil.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how the US QSR brand, Dunkin' Donuts created an innovative, first-to-market idea that leveraged consumers' multiscreening behaviour of watching TV with mobile device in hand.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how South African parboiled rice brand, Tastic, harnessed mobile communications and social media to build brand awareness and grow its database for future communications.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how China's ice cream market leader, Walls Cornetto, turned to mobile social channels to build brand appeal, preference and purchase frequency, and maintain its leadership position among 15-25 year olds.


Devika Sharma, Prashant Verma, Mitul Shah and Adhideb Ghosh, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Kissan, a leading ketchup brand in India, convinced people of the quality of its ingredients with a tomato-growing competition for children.

WARC RECOMMENDS


RECOMMENDED CASES

Food

Warc's pick of the most effective food case studies


CASE STUDY

Hellmann's: Real Food Movement

Changing consumers health perceptions of a food product


ADMAP

Marketing food

A focus on the food industry for the November 2012 issue


TRENDS

The war on meat

How low-meat diets are impacting consumer markets


CASE STUDY

American Rom

Warc Prize winner stages a stunt choc bar rebrand