Canada

Canadian marketing, consumers & brands

Canada


Ling Peng and Adam Finn, International Journal of Market Research, Digital First, August 2015
Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences. Issues not fully resolved include the optimal number of response categories, choice of semantic rating versus Likert form, and the appropriateness of mixing positively and negatively expressed items.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Tourette Syndrome Foundation of Canada employed a Twitter campaign to create awareness and understanding of the syndrome and gain empathy for sufferers.


Warc News, 19 June 2015
MONTREAL: Digital overload is a common complaint among consumers but millennials are most likely to take ruthless action in cutting brands off a new study has found.Aimia, a marketing and loyalty analytics business surveyed over 2,000 consumers in ea.

Warc News, 17 June 2015
NEW YORK/TORONTO: Fathers are a neglected opportunity for marketers, according to a new study that highlights their sometimes profligate spending habits, compared to mothers, and their greater brand loyalty.Who's Your Daddy, from the Y&R marcoms .

Kelly Frances, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how CIBC boosted its profile in the Canadian banking sector by producing football-focused real-time content around the World Cup, and in particular playing on fans' diverse international affiliations.


Ann Bouthillier and Frederic Bruniquel, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.


Warc News, 19 May 2015
TORONTO: Bricks-and-mortar retailers could increase footfall and improve the shopping experience for consumers by combining beacon technology and parking apps. HotSpot, a Canadian mobile parking payment solution and proximity marketing company, partn.

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AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards