Canadian marketing, consumers & brands


Jay Chiat Strategic Excellence Awards, Bronze, 2015

This case study describes how IKEA, the home furnishing brand, increased its customer base in Montreal by giving away free moving boxes advertising its storage solution.

Warc Data, October 2015

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.

Andrew Consky, Vicki Draper and Steve Payne, ESOMAR, Congress, Dublin, September 2015

This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.

John Crockett, David Jamieson and Grant Miller, ESOMAR, Congress, Dublin, September 2015

This paper shows how the use of a series of micro-surveys can replace longer surveys and, in turn, tackle two problems of standard access panels: sampling limitations and survey length.

Warc News, 21 September 2015
NEW YORK: Digital advertising expenditure in Canada will grow 15% this year to reach C$4.36bn, according to a new forecast from eMarketer which highlights the speed at which video display is increasing.The insights provider described this as "a solid.

Warc News, 10 September 2015
TORONTO: Four-fifths (80%) of consumers around the world are willing to share their personal information with brands, but only 8% think sharing that data brings them special benefits, a new global survey has revealed.Based on responses from 20,000 co.

Warc News, 04 September 2015
SYDNEY: A long-term campaign for Canadian Club, a rye whiskey, to win Australians away from beer and onto a premixed drink has won the Grand Effie at the Australian Effie Awards.At a ceremony in Sydney last night, a total of three Golds, nine Silvers.

Ling Peng and Adam Finn, International Journal of Market Research, Digital First, August 2015
Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences. Issues not fully resolved include the optimal number of response categories, choice of semantic rating versus Likert form, and the appropriateness of mixing positively and negatively expressed items.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.


CASE STUDY The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


How Canada's charities went mobile

An analysis of how tech influenced giving


Canadian cases analysis

What do effective campaigns have in common?



Find out more about Canada's ad effectiveness awards