Canadian marketing, consumers & brands


Warc News, 19 May 2015
TORONTO: Bricks-and-mortar retailers could increase footfall and improve the shopping experience for consumers by combining beacon technology and parking apps.HotSpot, a Canadian mobile parking payment solution and proximity marketing company, part.

Warc News, 12 May 2015
TORONTO: If consumers are highly digitally engaged, they are more likely to have shortened attention spans over time but are very alert at the beginning of a task, according to a new study designed, in part, for advertisers. Researchers from tech gia.

Edward Lee, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Peanut Butter Cheerios reached out to Canadian dads who were increasingly involved in everyday childcare choices.

Raymond Pettit and Andrew Reid, ARF Experiential Learning, Re:think, March 2015

This paper assesses the impact of sponsoring the Canadian Football League's (CFL) 2014 season for Nissan, the car manufacturer.

Warc News, 13 April 2015
TORONTO: A third (33%) of Canadians are "comfortable" with interest-based online advertising as long as the advertiser is transparent and there is an opt-out option, a recent nationwide survey has found.The Canadian Marketing Association (CMA) and re.

ARF Ogilvy Awards, Silver, Government & nonprofit, 2015

This case study explains how the Canadian Cancer Society overcame a decline in donations by asking people to face their fears to change the conversation about cancer in Canada.

ARF Ogilvy Awards, Silver, Financial services, 2015

This case study explains a locally focussed campaign by Johnson insurance, a leading provider of home and auto insurance in Canada, which focussed on the town of Barrie, Ontario as a test site for a new approach.

Warc News, 05 March 2015
TORONTO: Canadian consumers plan to cut back their spending across many product categories this year, just as they did in 2014, as their outlook for the economy remains gloomy, a new report has warned.Based on a poll of 1,500 Canadians conducted by t.

Research on Warc, Bensimon Byrne, Issue 24, February 2015

This article examines Canadian attitudes towards the economy, including concerns over rising costs and stagnant incomes and how this is affecting consumption habits.


CASE STUDY The Most Cars in One Place

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How Canada's charities went mobile

An analysis of how tech influenced giving


Canadian cases analysis

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Find out more about Canada's ad effectiveness awards