Canada

Canadian marketing, consumers & brands

Canada


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Tourette Syndrome Foundation of Canada employed a Twitter campaign to create awareness and understanding of the syndrome and gain empathy for sufferers.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.


Warc News, 19 June 2015
MONTREAL: Digital overload is a common complaint among consumers but millennials are most likely to take ruthless action in cutting brands off a new study has found. Aimia, a marketing and loyalty analytics business surveyed over 2,000 consumers in e.

Warc News, 17 June 2015
NEW YORK/TORONTO: Fathers are a neglected opportunity for marketers, according to a new study that highlights their sometimes profligate spending habits, compared to mothers, and their greater brand loyalty. Who's Your Daddy, from the Y&R marcoms.

Ann Bouthillier and Frederic Bruniquel, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.


Kelly Frances, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how CIBC boosted its profile in the Canadian banking sector by producing football-focused real-time content around the World Cup, and in particular playing on fans' diverse international affiliations.


Warc News, 19 May 2015
TORONTO: Bricks-and-mortar retailers could increase footfall and improve the shopping experience for consumers by combining beacon technology and parking apps.HotSpot, a Canadian mobile parking payment solution and proximity marketing company, part.

Warc News, 12 May 2015
TORONTO: If consumers are highly digitally engaged, they are more likely to have shortened attention spans over time but are very alert at the beginning of a task, according to a new study designed, in part, for advertisers. Researchers from tech gia.

WARC RECOMMENDS


CASE STUDY

autoTRADER.ca: The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


RESEARCH PAPER

How Canada's charities went mobile

An analysis of how tech influenced giving


ARTICLE FOCUS

Canadian cases analysis

What do effective campaigns have in common?


AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards