Canada

Canadian marketing, consumers & brands

Canada


Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report sets out how RBC, the Canadian bank, put customer insights at the heart of its efforts to roll out a mobile wallet service.


Warc News, 19 September 2014
TORONTO: Jones New York, the fashion brand, is aiming to serve women who are now "expected to do it all" – a goal reflecting its decades of experience in meeting evolving customer needs. Carrie Kirkman, the president of Jones Apparel Group Canada – a subsidiary of the iconic Jones Group – discussed this subject at a recent conference. "Women have changed the world.

Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report explores how Jones New York, the women's clothing retailer, has drawn on the changing roles and status of women over the course of more than four decades in order to remain at the cutting-edge of style, while also offering accessible pricing.


Warc News, 18 September 2014
TORONTO: Loblaw, Canada's biggest food retailer, is tapping into customer data to identify its most valuable shoppers and target them with tailored deals and marketing messages, helping it achieve "mass customisation". Uwe Stueckmann, the svp/marketing for Loblaw Companies Ltd, discussed this aspect of the organisation's strategy at a recent conference.

Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This event report explains how Loblaw Companies Ltd.


Warc News, 15 September 2014
TORONTO: Walmart Canada, the retailer, is ramping up its focus on digital shopper marketing, a move which necessarily reflects the changing habits of consumers. Drew Cashmore, Walmart Canada's senior director/digital and shopper marketing, discussed this topic at a recent conference.

Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This article discusses how Walmart Canada has refined the shopper-marketing experience to reflect the fact its customers are becoming ever more digitally savvy.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Warc News, 05 September 2014
TORONTO: Canadian Tire, the retailer, is ramping up its digital capabilities - a challenge that requires both building flexible tools for its marketers, as well as understanding the precise role legacy systems should play. Duncan Fulton, svp/communications and corporate affairs at Canadian Tire Corp, discussed this subject at a conference earlier this year. (For more, including further details of the company's digital strategy, read Warc's exclusive report: GET UPDATES ON THIS TOPIC SEE MORE ON THIS TOPIC

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