Canada

Canadian marketing, consumers & brands

Canada


Warc News, 21 November 2014
NEW YORK: Less than 10% of marketers in Canada are comfortable using programmatic buying, with seven in ten being either unaware of this concept or simply having heard of the term. When AcuityAds and Marketing Magazine surveyed 522 marketers across C.

Warc News, 04 November 2014
MONTREAL: Search engines and social media are among the organisations that consumers trust least with their personal data, while banks and supermarkets are most trusted according to a new study.The international Aimia Loyalty Lens report, from the ep.

Jonathan Daly, Kyle Fiore and Liam Brown, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.


Liam Brown, Jonathan Daly and Laura Davis, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how the Heart and Stroke Foundation of Canada encouraged people to take early action to ensure their final years of life are healthy ones.


Claire Coady, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.


Jay Chiat Strategic Excellence Awards, Silver, 2014

This case study explains how Ikea, the furniture store, educated people in Winnipeg, Canada about its format whilst promoting a new store opening.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Toronto Football Club (TFC) used the signing of an English football star to drive interest in the team.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Red Roof Inn, the economy hotel chain, used mobile search technology to match stranded US air travellers with nearby available accommodation, outsmarting its bigger-budget rivals.


Warc News, 23 September 2014
TORONTO: Sport Chek, the Canadian sporting goods retailer, is actively seeking to address the "value chain chaos" which could potentially result from making effective use of digital marketing.Duncan Fulton, svp/communications and corporate affairs at.

WARC RECOMMENDS


CASE STUDY

autoTRADER.ca: The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


RESEARCH PAPER

How Canada's charities went mobile

An analysis of how tech influenced giving


ARTICLE FOCUS

Canadian cases analysis

What do effective campaigns have in common?


AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards