Canada

Canadian marketing, consumers & brands

Canada


Warc News, 02 January 2015
'How to' articles were among the content on Warc most viewed by Canadian marketers during the course of 2014, an analysis of popular articles has shown.Toolkit 2014 - How to keep your brand ahead of the competition, produced by Warc in association wi.

Warc News, 17 December 2014
TORONTO: Consumers in Canada are paying significantly more than their American counterparts for tablets and other high-demand electronic devices, new cross-border analysis has established.According to GfK, the market research firm, a comparison of ad.

Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how Air Canada's loyalty program Aeroplan launched a communications campaign to improve consumers' perceived value and brand trust.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how automotive company Audi increased awareness of its its out-of-warranty servicing programme Audi Health Check in Canada.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how child sponsorship charity World Vision Canada relaunched its Back to School appeal to improve fundraising results.


Warc News, 21 November 2014
NEW YORK: Less than 10% of marketers in Canada are comfortable using programmatic buying, with seven in ten being either unaware of this concept or simply having heard of the term.When AcuityAds and Marketing Magazine surveyed 522 marketers across Ca.

Warc News, 04 November 2014
MONTREAL: Search engines and social media are among the organisations that consumers trust least with their personal data, while banks and supermarkets are most trusted according to a new study.The international Aimia Loyalty Lens report, from the ep.

Jonathan Daly, Kyle Fiore and Liam Brown, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.


Liam Brown, Jonathan Daly and Laura Davis, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how the Heart and Stroke Foundation of Canada encouraged people to take early action to ensure their final years of life are healthy ones.

WARC RECOMMENDS


CASE STUDY

autoTRADER.ca: The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


RESEARCH PAPER

How Canada's charities went mobile

An analysis of how tech influenced giving


ARTICLE FOCUS

Canadian cases analysis

What do effective campaigns have in common?


AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards