Canada

Canadian marketing, consumers & brands

Canada


Mark Lovell, Market Leader, Quarter 3, 2014

This article discusses some of the key considerations for companies seeking to operate in Quebec, Canada, including the importance of language.


Cortney Henseler, Andrew Consky and Maureen Dawson, ESOMAR, Digital Dimensions, June 2014

This paper reports on research in North America by AOL, the media company, into how consumers access online content via computers, tablets and smartphones.


Olga Churkina-Voigt and Nick Drew, ESOMAR, Digital Dimensions, June 2014

This paper examines the impact of technology on memory, including how smartphones have changed consumer behaviour and how this might affect the ability to remember information, including brand messaging.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Ford promoted its car dealership repairs centres in Canada by encouraging people to be wary of 'unknown' parts provided by non-branded centres.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how McDonald's, the quick service restaurant chain, improved public perceptions in Canada with a transparent and open approach.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.


Warc News, 26 May 2014
TORONTO: A majority of consumers are more interested in receiving an efficient customer service experience as opposed to a personalised one, a new survey has found.IntelliResponse, a supplier of virtual agent technology, polled 1,000 US online consum.

Warc News, 02 January 2014
Effective trends in social media and challenges to the marketing industry in 2013 were the two most important subjects for Warc users in Canada this year, although analysis into the future of the fast food sector was also widely read.Canadian readers.

Warc News, 29 November 2013
TORONTO: Canadian retailers are responding to the threat of Black Friday by opening stores early and offering significant discounts as they attempt to lure shoppers who might otherwise head across the border to the US in search of bargains.For exampl.

WARC RECOMMENDS


CASE STUDY

autoTRADER.ca: The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


RESEARCH PAPER

How Canada's charities went mobile

An analysis of how tech influenced giving


ARTICLE FOCUS

Canadian cases analysis

What do effective campaigns have in common?


AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards