Canada

Canadian marketing, consumers & brands

Canada


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Boston Pizza (BP), the Canadian quick service restaurant, targeted dads to stimulate growth again following the 2008 recession.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study explains how Koodo Mobile, the Canadian telecoms company, delivered six successive years of growth following its launch in 2008.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Quebec Pork Producers rekindled local interest in its meat in Quebec, Canada, by highlighting its versatility.


Institute of Communication Agencies, Grand Prix, Canadian Advertising Success Stories, 2015

This case study demonstrates how Molson Canadian, the beer brand, used a patriotic campaign to reverse a five year downward trend and grow share.


Warc News, 20 February 2015
TORONTO: A campaign featuring a beer fridge that could only be opened using a Canadian passport, developed by the Rethink agency for Molson Coors, has taken top honours at the 2015 CASSIES. The annual CASSIES are Canada's only advertising industry aw.

Warc News, 18 February 2015
TORONTO: Television remains a major draw for Canadian consumers who spend half their total media hours with this channel according to a new survey which also highlights the differing media habits of younger and older millennials.The Canadian Media .

Warc News, 02 January 2015
'How to' articles were among the content on Warc most viewed by Canadian marketers during the course of 2014, an analysis of popular articles has shown.Toolkit 2014 - How to keep your brand ahead of the competition, produced by Warc in association wi.

WARC RECOMMENDS


CASE STUDY

autoTRADER.ca: The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


RESEARCH PAPER

How Canada's charities went mobile

An analysis of how tech influenced giving


ARTICLE FOCUS

Canadian cases analysis

What do effective campaigns have in common?


AWARDS

CASSIES

Find out more about Canada's ad effectiveness awards