Canadian marketing, consumers & brands


ARF Ogilvy Awards, Silver, Government & nonprofit, 2015

This case study explains how the Canadian Cancer Society overcame a decline in donations by asking people to face their fears to change the conversation about cancer in Canada.

ARF Ogilvy Awards, Silver, Financial services, 2015

This case study explains a locally focussed campaign by Johnson insurance, a leading provider of home and auto insurance in Canada, which focussed on the town of Barrie, Ontario as a test site for a new approach.

Warc News, 05 March 2015
TORONTO: Canadian consumers plan to cut back their spending across many product categories this year, just as they did in 2014, as their outlook for the economy remains gloomy, a new report has warned. Based on a poll of 1,500 Canadians conducted by .

Research on Warc, Bensimon Byrne, Issue 24, February 2015

This article examines Canadian attitudes towards the economy, including concerns over rising costs and stagnant incomes and how this is affecting consumption habits.

Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.

Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study explains how Koodo Mobile, the Canadian telecoms company, delivered six successive years of growth following its launch in 2008.

Institute of Communication Agencies, Grand Prix, Canadian Advertising Success Stories, 2015

This case study demonstrates how Molson Canadian, the beer brand, used a patriotic campaign to reverse a five year downward trend and grow share.

Warc News, 20 February 2015
TORONTO: A campaign featuring a beer fridge that could only be opened using a Canadian passport, developed by the Rethink agency for Molson Coors, has taken top honours at the 2015 CASSIES. The annual CASSIES are Canada's only advertising industry aw.

Warc News, 18 February 2015
TORONTO: Television remains a major draw for Canadian consumers who spend half their total media hours with this channel according to a new survey which also highlights the differing media habits of younger and older millennials.The Canadian Media .


CASE STUDY The Most Cars in One Place

Selling cars online with the CASSIES Grand Prix winner


How Canada's charities went mobile

An analysis of how tech influenced giving


Canadian cases analysis

What do effective campaigns have in common?



Find out more about Canada's ad effectiveness awards