Home > Case Studies > Awards > Brands and sustainability in India
A selection of Admap Prize 2013 submissions from India, on the topic:
Can brands maximise profits and be a force for social good?
The Admap Prize is an essay-based competition, free to enter, with a $5,000 cash prize to the Gold winner.
The topic for the 2013 Prize was Can brands maximise profits and be a force for social good?
This question is of particular interest to Indian brands at the present time, and so a selection of these essays are available on this page.
Read an overview of the papers and their findings: Four Indian brands profiting by doing good
For the winning essays, see the June issue of Admap magazine on warc.com.
Admap focuses on how brands can improve quality of life
Out-behaving the competition
Socially responsible companies will win consumer favour
10 trends in sustainability
How prioritising CSR can aid growth
Read more on the Sustainability & CSR topic page
The end of a paradox: What CSR immigrants can learn from enterprising CSR natives
Atika Malik, JWT
Social good: Guilt compensation or success factor?
Dheeraj Sinha, Grey Worldwide
Brand sustainability: That perfect balance
Sara Qureshi, JWT
Customers prefer responsible brands: Responsible brands have a higher purpose
Nishant Mehta, Johnson & Johnson Medical
Can brands maximize profits and be a force for social good?
Saket Agarwal, Cogito Consulting
Sustainable profits = Social profits = Maximum profits
Navendu Tripathi, Mindshare and Group M
The emerging business imperative of social responsibility
Make profit to do good and do good to make profit
Cassandra De Silva, Ogilvy Action
What's your story?: Journey through the aisles of India
Preriit Souda, TNS
Benevolent brands and the path to maximising profits
Sam Oommen Thomas, Brand Algorithms & Solutions
Creating brand wealth through brand health
Arthi Basak, Interface
Why accumulation of emotive capital is the way to build a profitable brand?
Almas Shafiq Ahmed, Orchard Advertising
Brand sustainability: The best of both worlds – rare but possible
Saji Abraham and Pooja Rawat, Lowe Lintas & Partners
Women for women
(Lowe Lintas & Partners and PHD)
Help a child reach five
Mediker Anti-Lice Treatment
(BBH Communications India)
The journey from lice negative to life positive in rural India
The Admap Prize encourages and rewards excellence in strategic thinking in brand communications. Essays are judged by a panel of the industry’s foremost thought leaders. The essay topic for the 2014 Prize is:
How Brands Are Built in the Digital Age
Further details and entry can be found on the Admap Prize 2014 page.