Brands and sustainability in India

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Brands and sustainability in India

A selection of Admap Prize 2013 submissions from India, on the topic:

Can brands maximise profits and be a force for social good?


OVERVIEW

The Admap Prize is an essay-based competition, free to enter, with a $5,000 cash prize to the Gold winner.

The topic for the 2013 Prize was Can brands maximise profits and be a force for social good?

This question is of particular interest to Indian brands at the present time, and so a selection of these essays are available on this page.

Read an overview of the papers and their findings: Four Indian brands profiting by doing good

For the winning essays, see the June issue of Admap magazine on warc.com.


MORE ON THIS TOPIC

Meaningful marketing
Admap focuses on how brands can improve quality of life

Out-behaving the competition
Socially responsible companies will win consumer favour

10 trends in sustainability
How prioritising CSR can aid growth

Read more on the Sustainability & CSR topic page


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ADMAP PRIZE 2014

The Admap Prize encourages and rewards excellence in strategic thinking in brand communications. Essays are judged by a panel of the industry’s foremost thought leaders. The essay topic for the 2014 Prize is:

How Brands Are Built in the Digital Age

Further details and entry can be found on the Admap Prize 2014 page.