Brazil

Brazilian marketing, consumers & brands

Decision Making


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Brazilian beer brand Antarctica, the main sponsor of Rio de Janeiro's carnival, created a campaign to increase awareness of the dangers of drinking and driving.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.


Warc News, 16 October 2014
NEW YORK: US millennials, especially those of Hispanic descent, are more optimistic than they were last year about their country's future, according to the US segment of a new global survey.The second Global Millennial Survey commissioned by Telefóni.

Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how the Brazilian government and shopping mall Villa Lobos found a new way to encourage people to donate clothes: the empty shop.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Pão dos Pobres, a charitable foundation in Brazil, used an online film and a series of books to change attitudes towrds charitable giving.


Warc News, 25 September 2014
MEXICO CITY: Beer brands dominate the upper reaches of a ranking of the most valuable brands in Latin America, with five in the top ten and Corona sitting in the top spot. Compiled by Millward Brown, the BrandZ Top 50 Most Valuable Latin American Brands 2014 report determined the value of brands from Argentina, Brazil, Chile, Colombia, Peru and Mexico, taking into account the views of potential and current buyers of a brand, alongside financia.

Warc News, 28 July 2014
NEW YORK: Marketers have a "unique and valuable" opportunity to win the attention of Twitter users in Brazil who are already following brands on the platform, but not yet engaging with them directly, a new report has argued.That is the conclusion of .

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CASE STUDY

Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing