Brazil

Brazilian marketing, consumers & brands

Decision Making


Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst.Speaking to Luxury Daily, Gustavo Go.

Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts in Brazil, reaching over 14 million people and increasing site traffic by over 240%.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian insurance company Bradesco Seguras engaged new customers by creating a radio ad which poked fun at long call-waiting times.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used big data and social media to target individual Brazilian buyers with tailored discount offers.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males.


Warc News, 19 November 2014
LONDON: The increasingly widespread use of virtual private networks (VPNs) to access the internet, especially in developing markets, poses a threat to digital publishers' collection of data that can be used to target advertising.Research firm GlobalW.

Warc News, 07 November 2014
GLOBAL: Digital is redefining the concept of brand loyalty, with consumers more likely to stick with a brand that doesn't waste their time, is useful and which rewards them for showing allegiance, according to a new report. For Digital Dopamine, digi.

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CASE STUDY

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TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing