Brazil

Brazilian marketing, consumers & brands

Decision Making


Case Studies on Warc, Case Studies on Warc, 2015

This campaign, aimed at increasing organ donations in Brazil, used a stunt involving a billionaire, a US$500,000 car and a lot of social media outrage.


Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014

This event report explains how Itaú Unibanco, a bank in Brazil, has made brand purpose central to its activity to embed its brand in everyday life.


Warc News, 09 February 2015
SAO PAULO: During 2014 some 10m Brazilian consumers ventured into online shopping for the first time, helping to push the value of ecommerce in the country up to R$ 35.8bn according to a new report. E-bit, a company specialising in e-commerce informa.

Warc News, 06 February 2015
SAO PAULO: Some 70% of the population of Brazil see themselves as middle class and they enjoy spending their disposable income, and more, a new report has said. In Mapping the Mindset of Brazil's Not-So-New Middle Class Consumers, the Sao Paulo offic.

Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst.Speaking to Luxury Daily, Gustavo Go.

Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts in Brazil, reaching over 14 million people and increasing site traffic by over 240%.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males.

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CASE STUDY

Coca-Cola Brazil

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TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing