Brazil

Brazilian marketing, consumers & brands

Decision Making


Warc News, 19 November 2014
LONDON: The increasingly widespread use of virtual private networks (VPNs) to access the internet, especially in developing markets, poses a threat to digital publishers' collection of data that can be used to target advertising.Research firm GlobalW.

Warc News, 07 November 2014
GLOBAL: Digital is redefining the concept of brand loyalty, with consumers more likely to stick with a brand that doesn't waste their time, is useful and which rewards them for showing allegiance, according to a new report. For Digital Dopamine, digi.

Orlando Hooper-Greenhill, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how KitKat, the confectionery brand, moved into global digital marketing to take ownership of 'modern breaks', building on its long-standing 'breaks' positioning whilst recognising changes in what breaks mean to people.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Brazilian beer brand Antarctica, the main sponsor of Rio de Janeiro's carnival, created a campaign to increase awareness of the dangers of drinking and driving.


Isabela Albero, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how car manufacturer Audi combined technology and prestige in a single idea to make the lives of potential premium-model Audi buyers easier and help the brand make an impact in a competitive market in Brazil.


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.


Warc News, 16 October 2014
NEW YORK: US millennials, especially those of Hispanic descent, are more optimistic than they were last year about their country's future, according to the US segment of a new global survey.The second Global Millennial Survey commissioned by Telefóni.

Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study describes how an 'unlaunch' of the Volkswagon Kombi van was used to build brand relevance in Brazil.

WARC RECOMMENDS


CASE STUDY

Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing