Brazilian marketing, consumers & brands

Decision Making

Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015

This event report shows how Bradesco, the Brazilian bank, allied with mobile networks such as Telefónica to introduce a "sponsored data" program that give customers free access to its app and mobile website.

Jay Chiat Strategic Excellence Awards, Silver, 2015

This case study explains how São Paulo Museum of Art (MASP) explored the opportunity to turn soccer fans into art fans during the 2014 World Cup in Brazil.

Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015

This article details how Burger King, the quick-service restaurant chain, used online video to help launch its Big King sandwich in Brazil.

Jay Chiat Strategic Excellence Awards, Bronze, 2015

This case study describes how Seda, a hair care brand, exchanged empty packaging for mobile phone credit, to gain consumer loyalty and preference in Brazil.

Warc Data, October 2015

This article details the latest adspend data covering 12 key markets, from the Advertising Association/Warc Expenditure Report, which forecasts an increase of 2.

Izzy Pugh and Christene McCauley, ESOMAR, Congress, Dublin, September 2015

This paper describes a research project for Diageo, the drinks company, which sought to gain a better understanding of women in order to engage them with its brands.

Warc News, 23 September 2015
MEXICO CITY: Beer brands feature strongly in the upper reaches of a ranking of the most valuable brands in Latin America with Skol topping the list. The latest BrandZ Top 50 Most Valuable Latin American Brands, from WPP and Millward Brown, shows the .

Warc News, 31 August 2015
SAO PAULO: On top of the news that consumer confidence in Brazil has fallen to its lowest level ever, a new study says that household consumption declined 7.5% in the first half of the year. Last week the country's main consumer confidence index, pro.

Warc News, 25 June 2015
AMSTERDAM: More than half of children say their parents spend too much time checking their mobile phones and around one third can feel unimportant as a result according to a new study. AVG Technologies, an online security business, surveyed a total .



Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


Brazil on the go

How the Brazilian consumer marketplace is changing