Brazilian marketing, consumers & brands

Decision Making

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.

Case Studies on Warc, 2015

This campaign, aimed at increasing organ donations in Brazil, used a stunt involving a billionaire, a US$500,000 car and a lot of social media outrage.

Geoffrey Precourt, Event Reports, Festival of Media Latin America, October 2014

This event report explains how Itaú Unibanco, a bank in Brazil, has made brand purpose central to its activity to embed its brand in everyday life.

Warc News, 09 February 2015
SAO PAULO: During 2014 some 10m Brazilian consumers ventured into online shopping for the first time, helping to push the value of ecommerce in the country up to R$ 35.8bn according to a new report.E-bit, a company specialising in e-commerce informat.

Warc News, 06 February 2015
SAO PAULO: Some 70% of the population of Brazil see themselves as middle class and they enjoy spending their disposable income, and more, a new report has said.In Mapping the Mindset of Brazil's Not-So-New Middle Class Consumers, the Sao Paulo office.

Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst.Speaking to Luxury Daily, Gustavo Go.

Victoria Guyatt, Paul O'Meara and Tane Olsen, MRS Awards, Winner, December 2014

This article describes ethnographic research into the experiences of people who suffer with Psoriasis, a skin condition.

Case Study

Amarok: Wi fi ad
Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Volkswagen developed an innovative print ad for its new off-road vehicle, Amarok, to help make buyers in Brazil aware of the car's high-technology specification.

Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Antarctica, a Brazilian beer brand, created a chill-o-meter to alert consumers to when their beer was the perfect temperature.



Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


Brazil on the go

How the Brazilian consumer marketplace is changing