Brazil

Brazilian marketing, consumers & brands

Decision Making


Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst. Speaking to Luxury Daily, Gustavo G.

Ana Alvarez and Fiona Blades , MRS Awards, Winner, December 2014

This article explains how PepsiCo, the soft drinks company, used sustainable research methods to understand how the Brazilian emerging middle classes felt about its advertising and its brand.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad.


Vinicius Silva and Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how technology brand General Electric improved its brand perception in Brazil by creating strategic points of contact using different types of media.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males.


Warc News, 19 November 2014
LONDON: The increasingly widespread use of virtual private networks (VPNs) to access the internet, especially in developing markets, poses a threat to digital publishers' collection of data that can be used to target advertising.Research firm GlobalW.

Warc News, 07 November 2014
GLOBAL: Digital is redefining the concept of brand loyalty, with consumers more likely to stick with a brand that doesn't waste their time, is useful and which rewards them for showing allegiance, according to a new report. For Digital Dopamine, digi.

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CASE STUDY

Coca-Cola Brazil

Tapping into Brazil's football World Cup fever


TRENDS

Brazil on the go

How the Brazilian consumer marketplace is changing