Home > Topics > Subject Topic Pages > Marketing > Brand Architecture
This Topic Page covers approaches to structuring brand portfolios, including short cuts to brand architecture case studies, articles and videos. For a subject overview, try the Warc Briefing. Search within relevant articles and case studies by clicking the View All buttons, or read the Recommended piece on brand architecture theories.
Theories and trends
in brand portfolios
Admap on Brand Architecture
Get your brand house in order and create value with this Admap issue
How McCain grew its portfolio without cannibalising chips sales performance
Your short cut to Warc material on launching brands