Australian marketing, consumers & brands


Warc News, 28 November 2014
SYDNEY: Australian online advertising expenditure is set to double over the next four years according to a new study, which highlights the growth of online video. The report – Australian Online General and Mobile Advertising Market 2014 – from market.

Warc News, 25 November 2014
SYDNEY: Marketers need to look beyond social networking sites and consider how they can exploit dark social, especially in Australia where more clicks are generated on privately shared content than in any other world region.A global study by RadiumOn.

Dianne Gardiner, ESOMAR, Qualitative, November 2014

This paper looks at how researchers can use the data generated by new technologies to better understand consumer behaviour and generate insights for marketers by incorporating storytelling, and tests two different methods.

Warc News, 20 November 2014
SYDNEY: Half of connected Australians, from all walks of life, are watching professionally produced film and television video content via the internet, a new study has revealed. A report for government agency Screen Australia – Online and On Demand: .

Warc News, 19 November 2014
SYDNEY: Most Australian companies are failing to make an impression on YouTube, the video sharing channel, with many neglecting it and active users generating only small viewing figures according to a new report.Chimney Group, the video producer, loo.

Warc News, 18 November 2014
SYDNEY: Australia's reputation as a sporting nation extends beyond the arena to the sofa, as new research shows Australians to be among the world's most enthusiastic users of Twitter when viewing sport on television.Nielsen, the measurement business,.

Natalie Chalmers, Mihir Warty, Michelle Vickerstaff, Jane Dorsett, Derry Simpson and Nigel Richardson, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Ikea, the furniture and homewares retailer, increased interest in its catalogues in Australia to boost sales.

Kate Kopperman, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.

Paul Gregson, Jono Flannery and Dan Bye, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.




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