Australia

Australian marketing, consumers & brands

Australia


Warc News, 28 July 2014
SYDNEY/AUCKLAND: Consumer confidence in Australia fell to a record low in Q2 2014 while sentiment remained stable in New Zealand, a regional breakdown of Nielsen's latest global consumer confidence index has shown. With a score of 100 used to signal optimism, Nielsen found consumer confidence in Australia declined four points to 85, the country's lowest score since it began measuring global sentiment in 2005.

Warc News, 25 July 2014
SYDNEY: Even though most Australian retailers recognise the importance of developing a mobile strategy, the great majority are unprepared and no more than 30% have mobile-enabled websites, a new report has found.A joint study from the Australian Reta.

Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores some of the issues around content marketing and explains how brands can use different publishing models, distribution and targeting to generate engagement.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores the relationship between IT and marketing at Tourism Australia, the government organisation, and how this is enabling it to move to an earned and owned media strategy.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report describes how three Australian brands - ANZ, the bank, CPA Australia, the professional body, and Woolworths, the supermarket chain - have used content marketing to reach and engage audiences.


Warc News, 15 July 2014
HO CHI MINH CITY: Almost half of Vietnamese consumers expect their financial situation to improve in the coming year according to a new report which also says the country has the fastest growing middle-class in the Asia-Pacific region.A survey, join.

Warc News, 14 July 2014
AMSTERDAM: Consumers in Australia and parts of Asia are far more likely to watch pirated TV content than their counterparts in the UK and the US, a global survey of viewing preferences in six markets has discovered.The survey, conducted in May and Ju.

Warc News, 02 July 2014
SYDNEY: A significant proportion of Australian consumers are developing their use of connected devices to include in-car connectivity and monitoring of biometrics.Market researcher TNS conducted a study – Connected Life – into digital attitudes and b.

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