Australian marketing, consumers & brands


Mike Daniels, Warc Exclusive, APG Australia, Creative Strategy Awards 2014

This article examines the state of strategy in Australia and explores where marketing can develop and improve, based on observations into the entries to the 2014 APG Australia Awards .

Warc News, 15 January 2015
SYDNEY: Creatives in Australia and New Zealand are less likely than their peers in the rest of Asia Pacific to view mobile as changing their role, even as they are more likely to realise the need to learn new tools and techniques. These sentiments we.

Warc News, 14 January 2015
MELBOURNE: The luxury market in Australia has been growing by almost 10% a year in recent years as the country has avoided the worst effects of global financial instability, a study has said. The luxury retailing sector has "gone from strength to str.

Warc News, 31 December 2014
During 2014, Warc's Australian readers were particularly keen on trends-related material that embraced new ways of thinking, an analysis of popular articles has shown.Top of the rankings of what they had read most on Warc was Toolkit 2014, produced b.

Samantha Hogan, Jenni Romaniuk and Margaret Faulkner, International Journal of Market Research, Digital First, January 2015
Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes.

Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report explores some of the ways in which marketers and agencies are thinking differently about advertising, although most find this difficult as they are constrained by a fear of failure.

Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report considers an argument for a new media buying strategy that moves away from the current focus on TV and paid media.

Tom Hyde, Account Planning Group - (Australia), Gold, Best under $50k, Creative Strategy Awards 2014

This case study explains how RSL, the Australian veterans charity, raised donations for Anzac Day, when Australia remembers its war dead, by shifting the communications focus from historic remembrance to contemporary support.

Pieter-Paul von Weiler and Brigitte Bayard, Account Planning Group - (Australia), Grand Prix, Best insight/input, Creative Strategy Awards 2014

This case study explains how an anti-smoking campaign by the Australian government changed minds by the psychological insight that smokers are more scared of suffering a painful death than the act of dying itself.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety