Australian marketing, consumers & brands


Warc News, 20 November 2014
SYDNEY: Half of connected Australians, from all walks of life, are watching professionally produced film and television video content via the internet, a new study has revealed.A report for government agency Screen Australia – Online and On Demand:.

Warc News, 19 November 2014
SYDNEY: Most Australian companies are failing to make an impression on YouTube, the video sharing channel, with many neglecting it and active users generating only small viewing figures according to a new report. Chimney Group, the video producer, lo.

Warc News, 18 November 2014
SYDNEY: Australia's reputation as a sporting nation extends beyond the arena to the sofa, as new research shows Australians to be among the world's most enthusiastic users of Twitter when viewing sport on television. Nielsen, the measurement business.

Warc News, 12 November 2014
SYDNEY: Brands in Australia are failing to take full advantage of the advertising opportunities offered by music streaming platforms, with many simply recycling the ads they run on other media.That's the conclusion reached by Ad News which spent time.

Warc News, 11 November 2014
SYDNEY: More than half of Australian newspaper audiences are reading news content digitally but stable print figures suggest the choice of platform is dictated by the time of day.The latest monthly figures from EMMA (Enhanced Media Metrics Australia).

Natalie Chalmers, Mihir Warty, Michelle Vickerstaff, Jane Dorsett, Derry Simpson and Nigel Richardson, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Ikea, the furniture and homewares retailer, increased interest in its catalogues in Australia to boost sales.

Kate Kopperman, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.

Adrian Mills, Danish Chan and Karl Bates, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how the Victorian Responsible Gambling Foundation (VRGF), an Australian statutory authority, created a new online public treatment program for problem gamblers.

Paul Gregson, Jono Flannery and Dan Bye, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.




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