Australia

Australian marketing, consumers & brands

Australia


Kate Kopperman, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.


Adrian Mills, Danish Chan and Karl Bates, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how the Victorian Responsible Gambling Foundation (VRGF), an Australian statutory authority, created a new online public treatment program for problem gamblers.


Laura Davey, Chris Caley and Jacqui Purcell, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Virgin Mobile Australia created a mobile gaming battleground in which consumers competed for prizes, to increase footfall into Virgin stores and seize the advantage from competitors.


Paul Gregson, Jono Flannery and Dan Bye, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.


Warc News, 10 October 2014
SYDNEY: Australia has become the third country after the US and UK where ads will appear in the feeds of Instagram users, the photo-sharing social network has announced.Coming a month after rolling out ads in the UK, Instagram said nine major brands .

Warc News, 09 October 2014
SYDNEY: More Australian sports fans now follow games and teams online than they do in print, according to a new report which also highlights their growing use of mobile devices and social networks.An Australia country report, extracted from a global .

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how the Australian National Preventive Health Agency took a new approach to its anti-smoking message to get people to think about the pain of smoking-related illness, and to avoid it by quitting smoking.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Virgin Mobile Australia created "a mobile battleground" to engage its target consumers and drive instore footfall.


Warc News, 25 September 2014
SYDNEY: When it comes to digital marketing Australia is emerging as a regional centre of excellence, a new survey has said. The CMO Council's third annual Asia-Pacific Digital Marketing Performance Dashboard, produced in partnership with Adobe, was based on survey responses from 807 senior marketers across Asia-Pacific.

WARC RECOMMENDS


CASE STUDY

Tontine

How NPD led to pillows with a best before date


AWARDS

Australian Effies 2013

All the winners from Australia's top effectiveness prize


ARTICLE

Social media crises

Lessons from Australia on managing social storms


CASE STUDY

Dumb Ways To Die

How a funny song improved Melbourne's train safety