Australian marketing, consumers & brands


Warc News, 04 September 2015
SYDNEY: A long-term campaign for Canadian Club, a rye whiskey, to win Australians away from beer and onto a premixed drink has won the Grand Effie at the Australian Effie Awards. At a ceremony in Sydney last night, a total of three Golds, nine Silver.

Kaleel Rahman and Charles S. Areni, International Journal of Market Research, Digital First, September 2015
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation. Brand associations, a form of qualitative data, are common in measuring customer-based brand equity.

Warc News, 21 August 2015
SYDNEY: Two thirds of Australian consumers are bored by brands constantly telling them they need to update or upgrade, a new survey has shown, and nine in ten said concerns about issues such as privacy would stop them buying new products. The Innovat.

Warc News, 07 August 2015
SYDNEY: With the growth of digital TV and subscription-based services, a growing number of Australians – especially hard-to-reach men aged 18 to 34 – want to watch American sport, industry figures have said. For example, 462,000 Australians tuned in .

Warc News, 06 August 2015
PERTH/SHANGHAI: Quickflix, the struggling Australian video-streaming service, has announced that it is looking to acquire an as yet unnamed Chinese film and TV company to form a global streaming platform for Chinese content. Consolidation with the Sh.

Warc News, 05 August 2015
SYDNEY: Consumers are four times more likely to remain loyal to a brand if they find their digital experience to be "delightful", yet almost half (47%) are dissatisfied with the digital experiences currently offered by 34 of Australia's largest brand.

Danielle Long, Event Reports, Mumbrella 360, June 2015

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, Budget Direct, Ikea, Airbnb and Samsung – are embracing new platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Animals Australia campaigned against the innate cruelty of factory-farmed animal products.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety