Warc News, 25 September 2014
SYDNEY: When it comes to digital marketing Australia is emerging as a regional centre of excellence, a new survey has said. The CMO Council's third annual Asia-Pacific Digital Marketing Performance Dashboard, produced in partnership with Adobe, was based on survey responses from 807 senior marketers across Asia-Pacific.
Andrew Green, International Journal of Market Research, Vol. 56, No. 4, 2014
Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.
Maree Taylor and Adam Hinds, ESOMAR, Congress, Nice, September 2014
This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.
Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014
This event report looks at how a CIO worked closely with his CMO colleague to develop Tourism Australia's digital marketing, effectively repositioning IT as an enabler for marketing.
Neale Cotton and Julian Dunne, ESOMAR, Congress, Nice, September 2014
This paper explains how organisations with seemingly disimilar target audiences and product offerings can construct a unified master brand positioning.
Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014
This paper provides practical advice for market researchers who feel overwhelmed by the amount of data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.
Warc News, 04 September 2014
SYDNEY: Over four-fifths of CMOs in Australia are "overwhelmed" by customer data analytics and the industry is going backwards in its efforts to deal with it, the chief executive of the Association of Data Driven Marketing and Advertising (ADMA) has said. Speaking at the Oracle Marketing Cloud conference in Sydney, Jodie Sangster said the proportion of CMO's saying they were overwhelmed by data had grown to 82% from 72% five years ago and that part of the problem could be attributed to a lack of suitable personnel. "Part of the challenge is the big skills gap we have in Australia around data analytics and true data driven marketing," she said, in comments
Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2014
This case study explains how Defence Force Recruiting, the Australian Defence Force (ADF) recruitment organisation, encouraged women aged 16-30 to join the air force by facilitating conversations between serving women and people who were interested in enlisting.
Warc News, 03 September 2014
SYDNEY: Yesterday's launch of FreeviewPlus, a service that combines broadband and broadcast TV, has been called the most important advance in free-to-air television in Australia since the introduction of digital TV. The hybrid broadcast broadband TV (HbbTV) platform delivers a free-to-air TV electronic program guide with added features along with catch-up services covering the previous seven days programmes. "FreeviewPlus is all about giving Australians the best free-to-air TV experience, allowing viewers to find and watch their favourite shows when they want to watch t.