Australian marketing, consumers & brands


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.

Neale Cotton and Julian Dunne, ESOMAR, Congress, Nice, September 2014

This paper explains how organisations with seemingly disimilar target audiences and product offerings can construct a unified master brand positioning.

Maree Taylor and Adam Hinds, ESOMAR, Congress, Nice, September 2014

This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.

Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report looks at how a CIO worked closely with his CMO colleague to develop Tourism Australia's digital marketing, effectively repositioning IT as an enabler for marketing.

Warc News, 04 September 2014
SYDNEY: Over four-fifths of CMOs in Australia are "overwhelmed" by customer data analytics and the industry is going backwards in its efforts to deal with it, the chief executive of the Association of Data Driven Marketing and Advertising (ADMA) has said. Speaking at the Oracle Marketing Cloud conference in Sydney, Jodie Sangster said the proportion of CMO's saying they were overwhelmed by data had grown to 82% from 72% five years ago and that part of the problem could be attributed to a lack of suitable personnel. "Part of the challenge is the big skills gap we have in Australia around data analytics and true data driven marketing," she said, in comments
Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2014

This case study explains how Defence Force Recruiting, the Australian Defence Force (ADF) recruitment organisation, encouraged women aged 16-30 to join the air force by facilitating conversations between serving women and people who were interested in enlisting.

Lisa Aitken, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study describes how Parmalat, the international dairy corporation, sought to build a national flavoured milk brand in Australia following its acquisition of the OAK milk brand.

Warc News, 03 September 2014
SYDNEY: Yesterday's launch of FreeviewPlus, a service that combines broadband and broadcast TV, has been called the most important advance in free-to-air television in Australia since the introduction of digital TV. The hybrid broadcast broadband TV (HbbTV) platform delivers a free-to-air TV electronic program guide with added features along with catch-up services covering the previous seven days programmes. "FreeviewPlus is all about giving Australians the best free-to-air TV experience, allowing viewers to find and watch their favourite shows when they want to watch t.

Warc News, 29 August 2014
SYDNEY: Indigenous Australians are significantly more likely to use social media on a daily basis than the national average new research has found.According to a study by McNair Ingenuity Research, reported by B&T, some 68% of Aboriginal and Torr.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety