Australian marketing, consumers & brands


Warc News, 17 April 2015
SYDNEY: Outdoor was among the strongest performing advertising media in Australia during March and has overtaken newspapers in terms of expenditure by main media agencies. Latest figures from Standard Media Index (SMI) show that total media agency ad.

Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

Warc News, 06 April 2015
SYDNEY: The penetration of over-the-top viewing in Australia is set to hit 85% of the total population within the next two years, with smart TVs likely to be the next big thing, according to new research. Authentic Entertainment, a digital strategy a.

Warc News, 02 April 2015
SINGAPORE: Consumers in Asia-Pacific are rapidly embracing contactless payments as new research shows the number of unique contactless users in the region grew 49% year-on-year in 2014. According to MasterCard, the trend is being driven by improved p.

Warc News, 31 March 2015
SYDNEY: Australian shoppers tend to stick to tried and tested stores, whether physical or online, and are mostly "pattern spenders", research has shown. American Express surveyed 1,993 shoppers across Australia and discovered that six in ten relied o.

Warc News, 30 March 2015
SYDNEY: The majority of young Australians are continuing to use Facebook every day, according to research which gives the lie to suggestions that this age group is looking elsewhere for its social needs. This was one of the findings to emerge from Au.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Australian wine brand Robert Oatley achieved shelf standout and a rise in sales through a redesign of its packaging.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study explores how two of Australia's top wine experts, Dan Sims and Ben Edwards, successfully launched Two Men, a brand of Argentinian Malbec, into Australia.

Mike Daniels, Warc Exclusive, APG Australia, Creative Strategy Awards 2014

This article examines the state of strategy in Australia and explores where marketing can develop and improve, based on observations into the entries to the 2014 APG Australia Awards .




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Australian Effies 2013

All the winners from Australia's top effectiveness prize


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Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety