Australia

Australian marketing, consumers & brands

Australia


Warc News, 13 August 2014
SYDNEY: Even as the circulation figures of Australian newspapers and magazines continue to fall, average readership figures are on the rise as people increasingly share their copies, publishers have claimed. Data from Enhanced Media Metrics Australia (EMMA), an industry funded body, analysed by Mumbrella, show the number of readers per copy increasing for the majority of titles – only four of.

Warc News, 11 August 2014
SYDNEY: Just over half (52%) of the time Australians spend with digital screens is on mobile and their app usage is dominated by social and gaming activities, according to a new study from the Interactive Advertising Bureau (IAB) Australia. Its Mobile Audience Panel Pilot study, conducted in partnership with research firm Nielsen and based on 1,500 survey participants, found Australians spe.

Warc News, 05 August 2014
SYDNEY: In a sign of the extent to which Australia has embraced online media, the internet is already close to parity with TV as the nation's preferred source of entertainment, a new report has shown.The latest Deloitte Media Consumer Survey 2014 fou.

Warc News, 04 August 2014
SYDNEY: Google is Australia's most influential brand, followed by Microsoft and Facebook, although four domestic brands also feature in the country's top ten, a recent survey has revealed.Research firm Ipsos Marketing Australia polled 1,000 adults ab.

Warc News, 28 July 2014
SYDNEY/AUCKLAND: Consumer confidence in Australia fell to a record low in Q2 2014 while sentiment remained stable in New Zealand, a regional breakdown of Nielsen's latest global consumer confidence index has shown.With a score of 100 used to signal o.

Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores some of the issues around content marketing and explains how brands can use different publishing models, distribution and targeting to generate engagement.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report describes how three Australian brands - ANZ, the bank, CPA Australia, the professional body, and Woolworths, the supermarket chain - have used content marketing to reach and engage audiences.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores the relationship between IT and marketing at Tourism Australia, the government organisation, and how this is enabling it to move to an earned and owned media strategy.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.

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