Australia

Australian marketing, consumers & brands

Australia


Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report explores some of the ways in which marketers and agencies are thinking differently about advertising, although most find this difficult as they are constrained by a fear of failure.


Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report considers an argument for a new media buying strategy that moves away from the current focus on TV and paid media.


Fabio Buresti, Account Planning Group - (Australia), Silver, Strategic agency of the year, Best brief, Creative Strategy Awards 2014

This campaign promoted Boost Mobile, a prepaid brand that resells mobile services, in Australia by reframing the conversation around the category.


Pieter-Paul von Weiler and Lucy Cochran, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how Lion, a food and drink company, relaunched its Dare Ice Coffee brand by targeting a new audience of white-collar young males.


Angela Morris, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This Australian local government campaign aimed to reduce alcohol-fuelled violence with a creative approach informed by behavioural economics.


Dan Bye, Justin Graham and Ben Cooper, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Optus, the mobile network, created shark detecting technology to demonstrate its network coverage.


Warc News, 09 December 2014
LONDON: A shark detector campaign for Australian mobile provider Optus has won the Grand Prix in the 2014 Warc Prize for Innovation, which was awarded at an event in London last night. With Clever Buoy, Optus and its agency, M&C Saatchi Sydney, c.

Warc News, 02 December 2014
SYDNEY: Leading Australian advertisers are said to be reviewing their accounts with media agency MediaCom following revelations about irregularities in the reporting of target audience rating points.After an internal Foxtel audit "identified some irr.

Warc News, 28 November 2014
SYDNEY: Australian online advertising expenditure is set to double over the next four years according to a new study, which highlights the growth of online video.The report – Australian Online General and Mobile Advertising Market 2014 – from market .

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